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production tricks and video tutorials for cutting edge and outstanding radio imaging
Updated: 3 hours 5 min ago

Andy’s Fiver Friday #115 – Izoptope’s Trash2, 400 Million Monthly Views And An Xmas Jingle Package

Fri, 12/08/2017 - 07:57

Merry Christmas guys! 

I just want to use this special time of the year to say thank you. Thanks for your support, for your love for our craft, for your dedication. Writing this blog with more than x posts was not always easy, but it feels so good after doing this for so many years now, because I still get messages from people saying thanks and that we are inspiration for them. This makes it totally worth doing!

Sure it can be stressful sometimes, between all the deadlines, business appointments, productions to finish, but I love it and I LOVE YOU.

Merry Christmas and have a great time with your friends and family!

Andy and all your friends at Benztown!


1. Plugin

Today’s PlugIn tip is coming from our Producer Alex. Among other formats he is producing for our Rock Library, where the Trash 2 Distortion PlugIn comes in place. Although, it’s not an every day tool to use and even if you do, be gentle with it. 

  2. Inspiration

Now that’s a clever idea! Followed through with the right decision and a sense for the audience.

Bleacher Report’s House of Highlights gets 400 million monthly views — and famous fans — on Instagram

  3. Music

Keep on rockin’!

  4. Web/Social/Whatever

It’s been only a couple days and the #Cans4Cans Social Campaign is already a success thanks to YOU guys. People are dilligently posting pictures to make sure we are helping a ton this year! Thanks a lot guys and keep on posting since the Campaign will go through Dec. 22nd.

  5. Imaging

Listen to our latest Xmas Jingle Package for HitWest.


Catching Up With Gavan Bruderer – Reasons For Switching His DAW, How To Stay Creative And The Importance Of Work-Life Balance

Wed, 12/06/2017 - 06:50


Gavan, long time no talk, what happened since we spoke last? I bet a ton


Free PlugIn Monday – How to create a monster Sound for Free?

Mon, 12/04/2017 - 09:03

Hey guys, this is the benztown way of saying thanks for a fantastic year, for great imaging and awesome support.

Every Monday we will feature a few nice freebies from the “Internets” and  of course, check them for you. I can tell you, there is some awesome free SH** out there. Enjoy the first ever edition of Free PlugIn Monday!

Some weird sound spheres can be created with the free Native Instruments Reaktor 6 Library: The Space Drone! 

A sound Designer tool, which is absolutely fun.

The controls of Attack, Resonance, Density, Pan, Decay and some other features are nothing that we wouldn’t be used to yet. But in this case, everything is made for creating width and surrounding elements, so the Attack might affect the sound slower and the decay harder than you would expect. But since the Space Drone is a 96 voices Synthesizer, which is not made for leads or rhythms, but for giving you huge sound beds to work on, the parameters absolutely makes sense.

The only thing that makes handling a bit complicated is, that you cant play it with a keyboard. It is producing Sounds on its own as long as it is engaged. So you should prepare a Print Track in your session to have more control over this little spaceship.

The Space Drone is a  Synth from another world and it is FREE, go check it out!

Check some recent works…


Get it HERE for FREE!


Andys Fiver Friday #114 – Winter Is Here, Benztown Social Campaign “Cans4Cans” And Aussie Power Imaging

Fri, 12/01/2017 - 08:56

Winter has come to town people!

As we get closer and closer to the end of the year, the christmas vibe is settling in. We already got gifted with snow and an early christmas tree this week!
So we’re just hoping for it to stay like this so we can have a wonderful white christmas!


Catching Up With Sergey Zelentsov From Europa Plus – Building A New Team, Taking Opportunities, Work To Be Proud Of And More…

Wed, 11/29/2017 - 08:21

It has been ages since we have done our first interview and while we created the latest Europa Plus package I had some time to catch up with Sergey. We were chatting about the unbelievable ratings of Europa Plus, new challenges, new findings and of course the new package we created. Sergey still runs the imaging department at Europa Plus. He recently started working together with 3 new producers and creates “Larger Than Life” Imaging for Russia’s No1 Stations. Enjoy my conversation with Sergey!

Sergey, how is starting from scratch with a new team?

Hi Andy. Glad to talk to you again! Concerning my new team – it’s always hard at the start. Every person has his own character and you should find the best way to interact with one. You have to show and explain many things. Everyone has their own habits and workflows they are used to. So one of the main goals – is to involve them in “our production workflow”. To give them maximum comfort and make them feel free to be creative and at the same time not to lose my job if their creativity is “too high”.


Andy’s Fiver Friday #113 – Thanksgiving, Black Friday DEALZ and a fantastic cover!

Fri, 11/24/2017 - 07:48

Happy Thanksgiving folks!
I am really thankful for you! Enjoy your Turkey and the downtime with your families. Here are this weeks goods!


1. Plugin

Black Friday Deals are still running! Reason enough to refer to our Black Friday Sale Check we did earlier this week.

Go see for yourself if something is there for you:

Benztown Discount Check 2017 – Black Friday Deals!




There are some innovative and healthy products out there getting bigger and bigger. I like it! 

  3. Music

Great Cover for easy going relaxed Sundays.

  4. Web/Social/Whatever

Take an in-depth look at the sound design of the newest Blade Runner Movie. I recommend watching it!


5. Imaging

Our mate Nick has done it again..Check his latest


Benztown Discount Check 2017 – Black Friday Deals!

Tue, 11/21/2017 - 07:33

Black Friday is THE DAY for shopping of any kind. And thanks to online shopping, you can take advantage of theses great offers and discounts from all around the world, isn’t that awesome ?!

So as always we were checking out our favorite Audio Companies to see on which deals we might be missing out. In the process, we put together a list to also give YOU an overview of the the best deals we could find.

Check it out, go nuts!


  • iZotope

various savings and discounts on their best products

updated weekly through the year



up to 60% on favorites from Neve,® SSL,® Manley,® Fender,® API,®and many more

through Dec. 1



various items on Sale



20% off Live 9, Push and Packs, free upgrade to Live 10

until release of Live 10

  • Fame FX

20% off Fame FX Vol.3!

  • Big Fish Audio

up to 70%  on a selection of products every week


• Waves

25% OFF the 2nd PlugIn

30% OFF the 3rd-5th PlugIn

40% OFF the 6th PlugIn & Beyond

Limited time offer



50% off Studio One 3 and Notion 6, and more deals

through nov 27


Best Service

get the Galaxy X-FX for free with every order 99€ or more

through Dec. 4


up to 70% on various sample packs

through Dec. 3


Audio Deluxe

sale on various products


Plugin Boutique

huge sales up to 90% off



up to 50% on their products



will have Black Friday Sales from Nov. 23 – Nov. 29


Native Instruments

50% off a good amount of products

through Nov. 30


Exponential Audio

Save 30% on everything in the store

starts Nov. 24 – through Dec. 23


Avid Marketplace

save up to 75% on various items


East West 

up tp 60% on various products

through Nov. 30



MangledVerb Reverb PlugIn for 49$

through nov 30



50% off Cubasis 2.3



up to 60% off on several bundles


Andys Fiver Friday #112 – UVI’s Toy Museum, A 49 Year Old Skate Legend And Fire Imaging

Fri, 11/17/2017 - 07:53


Here we go with Nr. #112 Ladies and Gents…

It’s been a busy week!! But if you have a harp player in the studio and the Christmas bed production is running, you take the opportunity to calm yourself, listen to something relaxing and make a Fiver Friday


Andy’s Fiver Friday #111 – FREE Soundtoys PlugIn, Radio’s 50 Biggest Imaging Voices And Dutch Imaging Power

Fri, 11/10/2017 - 07:03


I dont care if Mondays blue, Wednesdays grey…Yeah guys it is Friday. Get the new FREE PlugIN from Soundtoys and check the other weekly findings!

  1. Plugin

Since Soundtoys released a new Plug-In this week, i just have to feature it here. It’s awesome and free through Nov. 22nd !!!

Little Plate Reverb Plug-In


2. Inspiration

Great series to watch on Netflix. I love the Tinker Hatfiled one, he is the father of the AIR Jordan brand! Impressive!

Watch it on Netflix


3. Music

Some Old School Friday stuff ! Loved that crew as a kid and still do!

  4. Web/Social/Whatever

BZ50 is on, the 4th year in a row! Benztown is setting up a comprehensive list of the Biggest Radio Imaging Voices working in the US & Canada. Apply here and get a part of the most prestigious list in the Voice Over Business.

  5. Imaging

One of the best out there..The dutch Imaging guru Steph Jansen has a new demo out:


A Quick Guide To A Christmas Bed – Benztown Tutorial

Thu, 11/09/2017 - 09:10

We’re getting closer and closer to Christmas…

So today we are giving you a quick guide on how to create a simple Christmas bed. Turn a regular bed or loop into your soothing Christmas atmosphere very quickly and in a few steps.

All you need is some Christmas SFX like a Belltree, Sleighbells or Footsteps in the Snow to add in, aswell as 2 PlugIns for small adjustments. In this Tutorial we used:


This is a short and effective way to produce a christmas bed and is meant of course for beginners or people who are simply in a hurry.


Andy’s Fiver Friday #110 – Halloween, The Summit LA and a new CHR package for Russia

Fri, 11/03/2017 - 07:23

This Halloween Week was great! For the first time 2 days off during the week, due to a new and one time bank holiday in Germany – just sayin:)..


1. Plugin

In case you have not seen in on the web. Our friends from SoundToys offer a fantastic FREE PRESET Pack for Effect Rack! I love Effect Rack and SoundToys, so a must for me!


2. Inspiration

“When I wake up … I spend the first hour of my work not looking at email,…”

Ashton Kutcher has an interesting way of starting the day, probably a lot of people out there who could benefit from that.


3. Music

Jingles sound like music. The latest package for Europa Plus in Russia. So proud of this package!

  4. Web/Social/Whatever

One of the most inspirational conventions: Summit LA 2017

Justin will be there and represent the Benz crew. Speakers are breathtaking and the program is…I AM JEALOUS…JUSTIN!!!!!

  5. Imaging

There is only one Sidey – check his great new demo!


Last Call For Halloween and Fall Discounts – Benztown Sale Check!

Tue, 10/31/2017 - 05:10

Last day of October means just one thing – Halloween Insanity around the world! Good thing some of our favorite audio companies take that oppurtunity to give us some great deals and savings on their awesome products. Frankly, this comes a little late – but better late than never, right ? 

So this overview should help you to quickly see if there is something to grab for you. And be quick, most of them end today!


  • UAD

Save 30% On All Unison Plug-Ins

through oct 31st

  • Big Fish Audio

Fall Sale: 20% Off All Loops with Code: Fall17

through oct 21st

  • Waves

Halloween 29$ Deals

no specific end date mentioned


Best Service

Save Up To 5€,10€ or even 20€

through nov 1st


Several 30-50% Off Deals

through nov 5th


Audio Deluxe

50% Off All Melda Plugs

through oct 31st


Plugin Boutique

Huge sales up to 90% off

ends from nov 1st to nov 5th


Plugin Alliance

10 Products – Save Up To 81%

through oct 31st


Avid Marketplace

50% Off On Several Products

through oct 31st



99$ For The Elevate Master Limiter

through oct 31st




Andy’s Fiver Friday #109 – Razor Vocoder PlugIn, Crazy Soccer Fans and an early Christmas Gift

Fri, 10/27/2017 - 05:58

Another week, holiday season is coming. Halloween, Thanksgiving, Black Friday, Christmas and New Years Eve. You know how it is – the yearly Imaging INSANITY!

1. Plugin

Not used for a long time, but back on my map. The Razor:)…Still one of the best Vocoder Presets collection out there. I created an old school Vocoder Effect to match the start of Mono Mind – Save me a place.

  [See image gallery at]    2. Inspiration

What I am reading right now. Crazy stories and Life lessons!



3. Music.

R.I.P. to the first Rock’n’Roller.

4. Web/Social/Whatever

My favorite sport and the best sport in the world :)…
The insane Fans of Boca Juniors. One Day!

  5. Imaging

Christmas time is on now, make your Christmas imaging stand out with this free complimentary service additional to every benztown client + get 30 high class imaging Workparts for free!


AVID Pro Tools 12.8.2 – What’s New

Wed, 10/25/2017 - 08:35

Pro Tools released it’s latest version and in case you have missed it, here is an overview! 

MIDI Enhancements such as:
  • MIDI Input Display
  • Pencil Tool enhancements
  • Record Progress Indication

-> Detailed information

Batch Track and Batch Clip Renaming features
  • Rename Groups of Tracks and Clips

-> Detailed information

Scroll To Track
  • identify a track by name, rather than a number, and scroll to it in the Edit or Mix Window

-> Detailed information

VR Workflows
  • work with 1st, 2nd and 3rd order Ambisonics
  • Facebook 360 Spatial Workstation

-> Detailed information


My favorite new features are scroll to track, especially for big music mixing or jingle sessions and batch track renaming!


Andy’s Fiver Friday #108 – I am back at home, the Fabfilter Timeless2 and this years Benztown Halloween Composite

Fri, 10/20/2017 - 07:47

I am back at home people! Giving you some serious PlugIn recommendations this week.

1. Plugin

In our latest Interview with colleague Chris Davis i asked him about his favorite PlugIns and techniques. So this weeks recommendation is actually coming from Chris, he likes using the Fabfilter Timless 2 aswell as SoundToys’ Little AlterBoy and Crystallizer. This guy just won the ACRA with a sick promo, so he knows what he is doing!

[See image gallery at]


2. Inspiration [See image gallery at]

Take Our Poll (function(d,c,j){if(!d.getElementById(j)){var pd=d.createElement(c),s;;pd.src='';s=d.getElementsByTagName(c)[0];s.parentNode.insertBefore(pd,s);} else if(typeof jQuery !=='undefined')jQuery(d.body).trigger('pd-script-load');}(document,'script','pd-polldaddy-loader'));

3. Music

Young and talented.

4. Web/Social/Whatever

Our friends from Output created this awesome package of their favorite free PlugIns.

—> Link to their Facebook post

5. Imaging

Check out the 2017 Benztown Halloween Composite!


Catching Up with ACRA Winner Chris Davis, How he feels about winning, his latest techniques to create a successfull promo

Thu, 10/19/2017 - 05:17

The Australian Commercial Radio Awards (ACRAs) are held annually by Commercial Radio Australia. They are the largest gathering for commercial radio professionals in the southern hemisphere.

I caught up with Benztown’s Hot AC and Turbulence Producer Chris Davis, a friend and Winner of the Category “Best Achievement in Production”, in which he won with a production for the KIIS Network. 

Chris literally works on the other side of the world from me. After producing the biggest Morning Show in Oz, Kyle and Jacky O, he joined forces again with his Genius Partner “Bozz” and made KIIS number one in Sydney.

[See image gallery at]


Chris, how does the winning piece sound?

The Entry this year was a quick cross-section of the production i do for KIIS on the Daily. So a Kyle and Jackie O Tactic in Breakfast, Branding for across the day, Bieber Tickets Giveaway promo and a Seize Opportunity for the station.


How does this feel to win a high prestige award like the ACRA?

Amazing!! Its great recognition to the hard work i have put in over the past year. But I was very surprised when my name was called out as i am a huge fan of the other guys that I was nominated with this year. 

How has work been lately? How do you manage the insanity? Do you have any new techniques, tools, tricks?

Always busy hahaha and everyday is different so managing that can be tricky. I find putting the day into smartsheet, having folders in my outlook and setting reminders helps manage my day. 

On an audio and DAW side I find having presets and templates to make my workflow more efficient. 

Any new PlugIns? Maybe include a screencap and audio?

Im loving the Fabfilter Plugs and also sound toys. I also find putting multiple plugs on a track can give you some really unique sounds on both music and Voice. We are running “”The Cube” in Melbourne at the moment and P!nk in Sydney and really loved how these 2 promos came up (Love using Howard Richie’s Voice).

The Cube Promo:


P!nk Promo:


[See image gallery at]


What is the latest imaging techniques you tried out and stuck with it?

Um.. Well I like to try new things when I hear them or come up with my own sounds.. Matching Key and pitching VO is a big part of my production at the moment.. And I have always been a firm believer in that there is no right way to do this crazy job..  BUT make sure the message it clear! VO needs to stand out and the production around needs to compliment.

Creating a great major promotion/tactic promo – what is key? How do you do it?

Again For me its all about doing something different with each Promo or Tactic, take a script and make it sing! What can I do differently to make the boss/listener/team sit up and say wow!

I start by putting a rough promo together and get everything lined up.. Then I pull it apart and add effects/hooks/music etc to finish it off.

Thanks a lot for answering my questions Chris.

Chris on Soundcloud


Andy’s Fiver Friday #107 – Inc5000, Top Studios and Tom Petty!

Fri, 10/13/2017 - 13:37

So this is the final week of our US travel. The Inc5000 in Palm Desert has been just fantastic. So honored to be on that list for the 5th time in a row and of course this is all you – thanks for your support over the last years! Here is another Fiver Friday!

1. Plugin

Such a huge compressor: Heavyocity Punish! Go and create heavy sounds, yeah!


2. Inspiration

This great list of The Top Recording Studios in 2017 is worth having a look at! Proud that we already had the chance to record at the Larrabee Studios!

Revealed: The Top Recording Studios of 2017


3. Music

That’s a no brainer: Best of Tom Petty!


4. Web/Social/Whatever

That’s how it sounds when 90,000 people sing a Tom Petty song!

Packed Florida Gators’ Stadium Sings Tom Petty Song In Tribute To Late Singer


5. Imaging

It’s just sad when great artists are passing. The world will miss Tom Petty!

Halloween Insanity Pt.3 or How To make The Kids’ Sound Scary?

Thu, 10/12/2017 - 05:40

Back again with another quick Halloween Imaging Tip!

This time we show you how to use the voice of a young one to create something that gets under your skin. Try it out!


Andy’s Fiver Friday #106 – In & Out, CALIFORNICATION and Time For Podcasting

Fri, 10/06/2017 - 14:34

So, this week I am writing this from LA. Max and I are in since Wednesday and having a fantastic time. SFX recordings, tours, meetings, production music conference and of course your weekly dose of FIVER FRIDAY!

1. Plugin

Check out GTR3 Stomps. Great tool for imaging, as you’ve got every plugin in one place. We also used it in our latest Benztown Tutorial:

2. Inspiration

The guys at In & Out: not because they are my favorite Burger in LA. It’s because they apparently turned down a 20!!!!Million $ franchise deal in NYC, as they felt they could not hold their standards. Thats love for your product and brand!!!

3. Music

I love Jamie Foxx. One of the greatest out there. a master of so many disciplines!


4. Web/Social/Whatever

It’s the right time to start your own:

Podcasts Democratized Radio. Now PRX Wants To Democratize Podcasts


5. Imaging

The biggest player ever passed last week.




Halloween Insanity Pt.2 or The High Pitch Distortion VO

Thu, 10/05/2017 - 11:15

The Halloween Imaging Tip Series continues!
Halloween Imaging is so much fun: creating scary imaging and breaking taboos: And what could be better than giving your VO the special Halloween twist?

The new Benztown Tutorial shows you how to create an effect we call “The High Pitch Distortion”. Nasty, rough and very grinchy!
We did this with Waves GTR3 Stomps as it gives you this all in one overview with nice effects. But you can also do it with single plugins.

You’ll need:

  • Doubler
  • Delay
  • Pitcher
  • Distortion
  • EQ
Benztown Tutorial 0037: The Halloween High Pitch Distortion