Benztown and Yamanair Ramp Up to Meet Growing Demand for Innovative, Great-Sounding and More Effective Radio Commercials
LOS ANGELES, CA, March 18, 2020 — Benztown, a global leader in radio imaging, voiceover, programming and jingles, announces that it has promoted commercial production specialists Bill Royal, Dave Savage and Teddy Shrader to newly created positions within the Benztown Commercial Production team. Dave Savage moves up from Joint Production Director for Benztown to Director of East Coast Commercial Production, while Teddy Shrader rises from Commercial Production Creative Director to Director of West Coast Commercial Production. Bill Royal has been elevated to Commercial Production Manager for Benztown from his previous role as Commercial Voice Talent for the company.
The focused professional resources will enable Benztown to support and power its partnership with Yamanair Creative, which provides custom commercial creative to stations and their sales representatives in over 400 markets. Benztown partnered with Yamanair in 2018 to provide production elements and to power Yamanair’s creative services, which deliver instantly customizable spots in less than three hours including digital display ads and pre-roll videos. The services come fully equipped with management tracking tools providing metrics on usage and revenue generation. The custom spot production services and spec ad libraries created by Yamanair enable AEs to focus on selling and provide the most effective ad creative to their clients.
Bill Royal (pictured above), Commercial Production Manager, Benztown, is a 20+ year radio production and on-air veteran, who has hosted top-rated morning shows in California and New Mexico. Royal has won eight New Mexico Broadcasters Association Awards for his voiceover, production, and copywriting work, is heard on TV and radio commercials nationwide, and has been a featured voice actor in several audiobooks. In addition, he has composed, performed, and produced audiobook soundtracks, jingles, and original records. Royal was previously Assistant Production Director for Clear Channel-Albuquerque.
Dave Savage (pictured above), Director, East Coast Commercial Production, Benztown, began his successful audio production career at Jacor, followed by Clear Channel and then iHeartMedia. Over the course of 12 years, Savage served radio stations in Knoxville, Jacksonville, Cincinnati, and Atlanta, with commercial production and station imaging. Savage ultimately joined Clear Channel/iHeartMedia’s national, in-house creative team, Creative Services Group (CSG), where he held leadership roles for 12 years. In his five-year tenure as Vice President, CSG went from helping to generate $19 million per year to over $60 million per year for the company and the team won Radio Mercury Awards all five years.
Teddy Shrader (pictured above), Director, West Coast Commercial Production, Benztown, brings nearly two decades of experience in music and creative writing, composition, production, administration, and management. His clients have included: McDonalds, Kohls, Walgreens, United Airlines, Delta Airlines, Fossil, CBK, Build-A-Bear, Lucky Brand Jeans, and many others. Shrader holds a B.A. degree in Music Industry Studies from California State University, Northridge, with a minor in Guitar Performance. He has written copy, composed, produced, and voiced radio messaging for the last eight years for many Fortune 500 companies. An avid guitarist for nearly 30 years, Shrader has toured and recorded in nine countries, has been a music instructor for 18 years, helped develop Fender Play, and served as band director in multiple groups.
Dave “Chachi” Denes, President, Benztown, said: “Together, Benztown and Yamanair are meeting the growing demand for high quality radio commercials that connect with consumers through innovative, great-sounding creative audio production. We are pleased to promote the incredibly talented Bill Royal, Dave Savage and Teddy Shrader to new roles supporting Yamanair in producing the very best in custom commercials that power high-performing radio stations across the country.”
Yaman Coskun, Chief Executive Officer, Yamanair Creative, said: “When you are a small, privately owned business like ours, scaling is a beautiful thing. This restructuring is done to achieve greater efficiency to accommodate the changing industry dynamics, and, in our case, the pent up demand. Subsequently, our ability to satisfy audio ad creative needs of our affiliates across the country in lightning speed has just been upgraded, thanks to Benztown’s new super-talent lineup.”
For more information, please visit: benztown.com or contact Masa Patterson at Benztown at email@example.com or (818) 842-4600.