Veteran Radio Sales Exec Richard Allen to Lead Sales Support Services for Benztown Radio Networks
AUGUST 7, 2012, BURBANK, CA—Benztown, an international radio imaging, production library, and voice-over services company with over 1,200 affiliations on six different continents, today announced that it has named veteran media sales and marketing executive, Richard Allen, to lead the newly formed Sales Support Services unit of its media syndication company, Benztown Radio Networks, a wholly owned subsidiary of Hollywood Radio Networks. Benztown’s Sales Support Services team will provide specialized one-on-one marketing and sales strategy and assistance to affiliates of Benztown Radio Networks. This new model of affiliate sales support is another Benztown first. Benztown altered the radio landscape by creating a barter-based model for its radio imaging and voice-over product, allowing stations to provide the highest quality imaging regardless of market size or budget restrictions.
Richard Allen brings considerable expertise as one of the radio industry’s top sales and marketing forces to Benztown and its affiliates. Allen served as Vice President of Sales & Marketing for CBS Radio, where he managed the New Business and Marketing Departments for the U.S., and was also Vice President of CBS’s Western Region and Western Regional Manager over CBS’ Los Angeles, San Francisco, Dallas and Seattle markets. Allen was most recently Director of Sales for Comstar Media’s Western Region. He was also Senior Account Manager for Clear Channel-Los Angeles radio stations KBIG, KLAC and KOST.
Dave “Chachi” Denes, Benztown President said: “Think of our Sales Support Services unit as the radio network equivalent to Apple’s Genius Bar. Access to Rich gives our affiliates an unprecedented advantage over their competitors. He’s one of radio’s most experienced and effective account executives. His leadership, creativity and impeccable reputation has driven sales at some of America’s most successful radio stations. All of our affiliates have to do is call us or make an appointment with Rich through Benztown.com and together we’ll help them monetize our syndicated shows and services on a local level completely free of charge. We’re proud to help drive radio’s success with this new service model, which enhances the way stations are programmed and operated today.”
Richard Allen said: “I’m so pleased to work with our Benztown station partners and their sales teams to drive revenues for stations, regardless of market size. This is an incredible resource and opportunity for stations who enjoy the benefits of Benztown’s unique and exciting long and short form syndicated programming, including The Melissa Etheridge Radio Show, The Bring It Minute with Tony Horton, The Todd N Tyler Radio Empire, Hot Mix, and Flashback, and many others. Benztown’s Sales Support Services will no doubt be a real game-changer for stations all over the country. It’s a thrill to be a part of that.”
To make an appointment with Sales Support Services at Benztown, please go to http://www.benztown.com/sales-support.