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Benztown Featured in LA-based Business Journal
Cutbacks at radio stations have created a demand for Benztown’s ‘aural branding.’ By MARK R. MADLER Staff Reporter Photos by DAVID SPRAGUE Consumer products have their familiar logos and color schemes to attract potential buyers. But what about radio, where expressing a brand is done with sound? That’s where Benztown comes in. The Burbank company specializes in audio branding – creating the aural...
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