This is the last Fiver Friday before my yearly summer break. Man I am excited to hang in Greece for 2 weeks and enjoy the sun, beaches, the fam and of course the time to recharge the creative batteries.1.Plugin
I highly recommend checking out my latest blog post about layering. This should be enough PlugIn Wrestlemania for this week :)!2.Inspiration
Highly recommend that one!3.Music
A classic REMASTERED!4.Web/Social/Whatever
This is more for my video friends out there, but awesome gadget and super cool – maybe also for ProTools Screen Cap Videos or Studio Shots
It has been a while since I wrote this post and as there is so much I do and I have not written about. That topic deserves an update, for sure!!! I hope this will give you some fun playing around with it in your session:
My 3 favorites right now are:1. Pitch’n’Time
Copy the main VO to another track, maybe do a left / right split (meaning 2 mono tracks one left, one right panned), then play around in variable mode in Pitch’n’Time. Make sure you EQ and filter it (I recommend low cut around 400Hz) and adjust volume as you want to mix this proper to generate a subtile layer of excitement.2. GTR Rack
Again, copy the main VO to another track and then play around with the presets, adjust volume, maybe comp with a panning tool and fiter. Adjust Volume or even automate to create a nice add-on Distortion effect to make the VO pop out!3. Manipulator
Let me guess :).. copy the main VO to another track.
All of these techniques offer great results if done correctly! Remember to always EQ, Filter and/or adjust volume to blend it into your mix.
Also let me know about your favorite VO layering plugins/techniques and if you want to get more of these tutorials!
So, here we are again, back from NYC to the daily grind. But, good news is : 2 more weeks to go :)…Then the summer holiday with the fam is kicking in! Cant WAIT!1. PlugIn
I used this baby again since a while and still love it for distortion. Such a nicely saturated real amp sound:
One of my all time favorite guys and master of our craft! Rick Allen:3. Music
Fantastic Summer Banger!4. Web/Social/Whatever
I really want to read this while being on summer vacation in August..
Our boy Denzil is doing it again!
Dave Steele had many different career opportunities, like an electrical engineer. That is what he spent all of his tuition money on. Or, a firefighter, for 8 years, he did that too; dealing with structure fires to auto extrication, even a first responder and training on R.I.T. (Rapid Intervention Teams). The other option was scuba search and recovery; he also did that for a sheriff’s department for 2 years. All great experiences, but throughout, he still loved the radio and entertainment business, and he has been doing it since 1985. Dave started in radio at 15 and by the time he was 22 he was a Program Director. He has been on the air in every day part and position since. The Voice Overs bug caught him back in the late 90’s and in 2000 officially started Steele Imaging, Ltd. His company provides cost effective voice imaging for all projects across a variety of media platforms. Dave knows the media industry moves fast, which is why his clients enjoy same day turnaround time.
What radio VO work have you done in the past (stations/markets)? I am currently the imaging voice for over 50 radio stations across the US/Canada and one random station in Sweden.
What are you up to presently (freelance/on-staff at a station)? I still do radio imaging VO work but I have also done TV narration and commercial work for local, regional and national spots.
What do you love about your job? The freedom it gives me to be with my kids and family.
How did you get started as a VO actor? I would just eat up hours and hours in radio station production rooms when I first started as an on-air talent. I got better, then people asked me to voice their stations.
What was your first gig? Any memorable ones since then? I started out doing freelance VO/Production work for Paul Orr at WYNK-FM in New Orleans. He was the first guy to ever say, “Yeah. Ill give you a shot.”
Who are your VO idols/mentors? Charlie Van Dyke, of course. As a part time weekend talent at 98.9 Magic FM KKMG-FM in Colorado Springs, Charlie had delivered the most memorable Top Of Hour ID I have ever (still to this day) hear. It was simple. Big. Magnificent. Powerful. Since the station’s transmitter was on Cheyenne Mountain the ID said, “Serving the Magic Kingdom from the Top of the Rockies, KKMG Pueblo, Colorado Springs. Magic-FM” – And if you know Charlie’s pipes… you know how bad ass that sounded.
If you weren’t doing voiceover, what else do you think you’d be doing for a career? I went to school for Electrical Engineering. So… back up plan. Boring. But a back up plan.
What did it feel like the first time you heard your voice on the radio/television? The first time? I was scared shitless. I was on the air at 15 years old.
How has new technology changed the way you work? Reel to Reel and splicing tape. That is how I learned. DO a VO, drop it in the mail. Buy more supplies, get more stamps, drop it in the mail. Now, digital, upload. Done. Much easier. The problem is, everyone with a 20 microphone, any sound card with a 3.5 mm jack and some recording software thinks that they can do this kind of work… problem is, many times, with better tech and lower price points, people will still go ultra cheap and dummy down the entire industry.
What gear do you use on the road? In your studio? I don’t do road gear. I am not pushing records or pharmaceuticals, selling shower curtain rings or traveling with the circus. This is my job, in my office. Not a closet. Not a bathroom with towels and dirty clothes to dampen the acoustics. I keep regular hours. As for my equipment, I will only say Neumann Microphone, great audio card (because if you skimp on the quality of either… it’s crap in. crap out.). I use various software for recording, depending on the project and complexity.
Which production system do you use and why? Any favorite plugins? I don’t record music, play the guitar or try to lay down drum tracks. So, multi-track systems, while I do know how to use them, over complicate my process. I grew up learning DAW systems when they first came out. Windows was the most prevalent platform. As systems and software came and went, I have settled into the Sound Forge product line. Although I have Vegas, Pro-Tools, Audacity, Audition, Cubase, etc. The Sound Forge system does and have everything I need for VO.
How do you schedule/prioritize your work? How much time do you spend auditioning for new work? I don’t treat this like a hobby. A client sends me something, I cut it. I have studio hours and will be working like it’s a real job during those hours.
What is the best voice processing trick or voice-over technique everyone should know? Why would I share that? LOL. Why would any established VO talent share this kind of proprietary info that made him or her successful? It’s an over-saturated business, people are trying to break in all the time. Not to sound mean or insensitive, but processing chains, gear settings, etc. This kind of stuff is what give people their signature sound.
Do you have a different approach to reading radio imaging copy as opposed to TV/Radio commercial ads? Yes. All copy, radio, TV, narration, etc. sent to a VO talent has been written by someone who has a specific sound or vision in mind. The way you (the talent) interpret that may not be correct. Never assume you are awesome and your reads are above reproach. If needed, get input from the writer/producer/director to find out what they were envisioning when they wrote it.
If you could go back in time and hang out in any decade which one would you go back to and why? I had fun all throughout my life. Enjoyed my experiences and failures. I don’t look back. I am excited to see what happens next.
Favorite 2 pizza toppings? Anything. Everything.
If you could invite one person to dinner, living or dead, who would it be? Mike Rowe.
Website (Steele Imaging): http://www.steeleimaging.com/
Thanks for the interview, Dave!
So, our NYC trip is coming to an end, what a fantastic city! The vibe, the energy, the food choices – insane! Beside that I would argue that this city is still the capital for radio or at least one of the capitals. In the imaging world home of people like Dan Kelly, Staxx, Bryan Apple, Dom Nero, Chris Mercado, John Kerber, the list goes on forever..
Oli and I have been lucky to meet some of the guys, talking Imaging, radio and of course Imaging ;)!1.Plugin
The guys from Soundtoys just went on summer sale! Means great plugins for an affordable price, huge bang for the buck! Check it out!2.Inspiration
New York is just like no other, the most inspiring, crazy, insane and coolest place in the world.3.Music
Featuring our good friend Bryan Apple, always a blast!
Paula Tiso originally trained in the theater and brings an acting sensibility — and sometimes a little snark — to her work. You may have heard Paula on campaigns for McDonalds, Fedex, American Greetings, Domino’s Pizza, CBS, HGTV, The Jewelry Channel, The Weather Channel, UPTV and can be heard on TV affiliate stations across the country. Paula’s long form narration can be heard on shows for Lifetime, The Smithsonian Channel, and Investigation Discovery. For fun, Paula created and produces the Instagram series, My Take, a voiceover studio travelogue. Pop over to Instagram and check it out!
What radio VO work have you done in the past (stations/markets)? I have been voicing radio stations for close to 10 years mainly in the Midwest, markets around New England and Maine, and even a station in Canada.
What are you up to presently (freelance/on-staff at a station)? Currently I am enjoying freelancing! I work in all areas of voiceover. Radio Imaging and Tv Affiliate work are two of my passions.
What do you love about your job? I could say that I love voiceover because every day is different and that’s true, but what I really want to say is I love this job because every day presents a new set of challenges and I love a new challenge. I like to do the best job possible, and give alternate takes to cover all the bases.
I’m not satisfied until my client is satisfied which makes for happy working relationships.
How did you get started as a VO actor? I was working as a booth director at a talent agency at the same time writing and performing sketch comedy around town. I was spotted by a producer from CBS who happened to be having lunch the very next day with my boss, the head agent. I was called into her office. She was kind of surprised hearing about me from this producer but graciously signed me. It was a case of right place, right time and I was prepared to jump right in.
What was your first gig? Any memorable ones since then? My first vo gig was a commercial for Purina Kitten Chow followed by a Wells Fargo campaign that same week. I have been a voiceover talent for two decades, and have worked on some amazing projects in all areas of VO. Most recently I worked on The Incredibles 2, voicing incidental characters. I am also currently finishing up a new long form narration series for Investigation Discovery.
Who are your VO idols/mentors? I admire so many folks who work in the VO industry. The voiceover world is filled with a spectacular array of very talented and supportive people. While I do not have any specific idols I am inspired by my peers every day to be the best that I can be.
If you weren’t doing voiceover, what else do you think you’d be doing for a career? I think I would like to be a talk show host. I love to visit with people I know and to meet new people. It’s fun to take the time and discover unexpected things about people, step outside of my life, and then share that information and experience with others. Not coincidentally, I do this weekly on my new Instagram series, My Take, a voiceover studio travelogue. It has been a lot of work and a lot of fun.
What did it feel like the first time you heard your voice on the radio/television? I have to admit I got a little teary eyed! That’s a thrill that never goes away for me. It is amazing to be the pick for a job from one of my auditions and it’s even better when work comes from a demo! This is something I never take for granted. It is super fun to hear the radio imaging work that I have done produced and on the air. The high energy and edgy stuff that I have done for radio imaging is one of my favorite kinds of work!
How has new technology changed the way you work? I have been doing voiceover for a while and I don’t even remember how we got stuff done before the current technology. LOL. Today, everything is so immediate and I have to say I LOVE that. I like to get the work done and sent out. If any changes have to be made, I can just run out to my studio, make the change and send that out to my producer. It’s the best! One of my jobs last week was a source-connect session to London from my studio. What a thrill and easy to do!
What gear do you use?
- MAC Pro 12 Core Dual 3.46mhz
- ProTools 12
- Mbox 3 Pro
- Adobe CC
- Avalon M5 High Voltage Pre Amp
- Sennheiser 416
- Neumann U87
- ISDN Telos Zephyr Digital Network Audio Transceiver
- JK Audio Innkeeper 1R Digital Hybrid
- Source Connect
On the road:
- Twisted wave
- Apogee 96k,
- Sennheiser 416 with the mic port pro.
- I love using isotope rx6 to clean up any unexpected bar sounds in the background
Which production system do you use and why? Any favorite plugins? I use Protools 12.7. It’s the most comprehensive post production standard. I share a studio with my husband as he does a lot of post production work. A favorite plugin would be the channel strip in Pro Tools ’cause it sounds great!
Have you ever had a voice coach? Would you recommend it? Yep! I have had voice coaches and yep I would recommend it. We all can use some ‘reconfiguring’ and a VO professional can be so helpful with that process. Gets us out of our own heads. That said, I think it is super helpful to set goals and do your own practicing and studying as a way to reach goals as well. This is how I got into long form narration. It was a self study course lead by me.
How do you schedule/prioritize your work? How much time do you spend auditioning for new work? I take each script as they come in and knock ’em out. If I get an emergency session that is needed ASAP, I will move that up in the queue and get that one out first. I spend a lot of time auditioning for new work. Each morning I set aside time for my auditions. Many days I will record auditions the night before they are due, and in the morning listen and finesse the audition a bit. I try to never overwork an audition. Two takes at most and then move on.
How do you market your services to potential clients? I have a VO website. I keep all my demos updated and current. I have a presence on most of the social media platforms. I also attend conventions geared towards the work I want to see more of in my studio. LinkedIn is a helpful tool as well as email blasts.
When it comes to VO work, studio & gear, what are your most ingenious methods/discoveries for saving time and cash? I sure like to save time and that takes quality studio equipment which answers the second part of this question. I have always felt that it is necessary to invest in my studio and make sure it has all the equipment and maintenance required. Sometimes, you have to spend money to make money.
What is the best voice processing trick or voice-over technique everyone should know? I think staying hydrated is the best voiceover trick we should all know… by now.
Do you have a different approach to reading radio imaging copy as opposed to TV/Radio commercial ads? Absolutely! Radio imaging copy is so fun and there is so much room for creativity, and some improv from the VO Talent. There is also a higher energy which I LOVE and do not usually get to use for TV/radio commercial ads. I do get to do some characters for imaging as well as commercial radio and that’s a lot of fun
Can you offer 3 helpful tips for newbies trying to make it in the voice-over industry?
- Get involved in a VO class with a VO coach and also in a VO workout group. Other people can really help ignite your creative thought process.
- Take an improv class. Loosen up, play, have fun build your confidence.
- Join different VO groups on Facebook or other social media platforms, it really is all about connection.
- Do not rush into making a demo. Make sure you are ready, and if you are in a class/ workout group or have a coach they will be able to advise you.
If you could go back in time and hang out in any decade which one would you go back to and why? I love the 1930’s.Times were tough, but radio was free and just about everyone had one. Aside from the Great Depression, and I am not overlooking that, a lot of good things happened in the 1930’s. Jazz and fashion were fantastic, Hollywood was going strong, we got the Wizard of Oz movie! The Empire State building was built, there was the debut of the first Intercontinental airline flight, and let’s not forget the first chocolate chip cookie!
Favorite 2 pizza toppings? Salad.
If you could invite one person to dinner, living or dead, who would it be? This is a tough one. There are so many people I would love to invite but I would have to say my top pick today (because remember, every day is different) would be Stephen King. There would be no lack of conversation, he’s an amazing storyteller with an incredible imagination and that would make for an interesting dinner. However, I don’t think I would serve anything with bones in it.
P.S. Here’s a picture of Journey, Paula’s studio dog. Journey is actually not an ideal studio dog as she is a loud snorer but she’s allowed in when Paula is editing.
Jan, Nadine and Dub are rocking Johannesburg and I feel so good to be home and back in the studio creating magic for CHR.
Next week I look forward to being in my favorite city – NYC… and maybe I can get some extras for you by visiting some of the greatest Imaging guys in the world….Lets see :)..
A fantastic movie I could finally watch in the plane – Darkest Hour – if you have not watched it yet… DO IT!3.Music
With Summer in the air, you need to love Jack Johnson!!4.Web/Social/Whatever
Ben Blankenship is a versatile voice talent specializing in Radio Station Imaging & Affiliate TV Promo Voiceover as well as commercial voiceover. He is represented by Nate Zeitz at CESD Talent, NY.
What are you up to presently? These days I’m providing imaging VO for several stations across the US. I’ve found a home in News Talk, Country, Classic Country, and Rock. I’m also constantly auditioning for commercial and promo VO work.
What do you love about your job? My favorite part of this job is getting to be a part of so many teams. By that I mean that Radio and TV Imaging VO puts you right at the heart of a station’s sound and allows you to be a part of that station’s success. Getting to work closely with so many program directors and brand managers is fun and rewarding. Many of the stations I work for have been with me for longer than 6 years and I take a personal interest in the lives of those station employees and their families. Those relationships are the best part of the gig.
How did you get started as a VO actor? What was your first gig? I was mainly a production director in radio here in Arkansas for 28 years. The last 19 years I worked for the Jonesboro Radio Group in northeast Arkansas. I remember the day my station manager came into the production room and said, “Hey, a lot of production directors can make good money on the side voicing projects for outside clients.” He was open to me exploring that and that was all I needed to hit the “go” button. I soon began asking the ad agencies we worked with how they chose their voices and soon was voicing commercials for agencies 1000’s of mile away. Not long after that I secured a couple of small market stations for imaging VO work and the rest is history. That was back in 1998 when it all got started. I stayed with that production director gig at the Jonesboro Radio Group for a total of 19 years before I wanted to go out on my own in 2015. They were very good to me and allowed me the time I needed to work on my VO projects so I had no trouble staying as long as I did. So a big thank you to Bill Pressly, Trey Stafford and Kevin Neathery for putting up with me for so long at JRG and for fostering a love of VO too.
What is your dream gig? I was one of the two promo voices for Fox News Channel for four years and that was challenging and fun. The truth is I love every gig. The small gigs are just as fun as the big ones. Anyone who hires me sees their own project as a big deal, no matter the market size, so I try to embrace that opportunity with the same passion they feel about it.
Who are your VO idols/mentors? That’s a long list! For “idols,” in the early days it would’ve been Ernie Anderson & Chris Corley on the deeper side and Keith Eubanks on the higher pitch side. As far as mentors, Mike Carta gave me the most advice and personal time helping me understand the industry and even sold me his back up gear for my first home studio. Having a mentor is very important. I think the most important things you can learn from a good mentor have to do with running the business of your voice over career. That’s an area I could still use help in these days. It takes a lot of discipline, which is sometimes hard to come by for creatives like me.
If you weren’t doing voiceover, what else do you think you’d be doing for a career? I’d be a production director in radio again. I always loved the production room. I had no interest in the On-Air side of things. Being let loose in the production room to create audio pieces was my first love.
What did it feel like the first time you heard your voice on the radio/television? It felt surreal. I think the first time that feeling really hit was when a friend told me they’d heard my voice in the market in which they lived. Watching/listening to the promos on Fox News during the time leading up to the most recent presidential election felt the most surreal to me especially during those debates that were so heavily watched by so many viewers.
Which production system do you use and why? New tech in the home studio has taken me a while to embrace. I had always been one to rely on my analog board as the central hub for my studio. Releasing that analog equipment for more up to date digital equipment, like my UA Apollo Twin Duo, sometimes leaves me feeling vulnerable but it’s definitely more efficient and faster.
What gear do you use on the road? When I need the studio onthe road I use a Mac Book Pro with Pro Tools and the Apollo Twin Duo or at least the Mic Port Pro from Centrance, as well as my Sennheiser 416 microphone.
What gear do you use in your studio? My Main set-up is the Universal Audio Apollo Twin Duo, Sennheiser 416 & Neumann U87 microphones, Mac Mini, and Audio Technica headphones. For the software I use the Console of the Apollo to route it all through Pro Tools. Many say Pro Tools is overkill but I’ve been using it for so long in radio that it just feels like home to me. For microphone pre-amps I use the Universal Audio versions of the Neve 88RS channel strip for the Sennheiser 416 and the Manley Voxbox software version for the Neumann U87. I use just a little EQ and very little compression going in and level out the sound in Pro Tools with light Limiting.
Have you ever had a voice coach? Would you recommend it? Coaches for Voice over are very important. I don’t live in LA and can’t attend workshops in person, so I’ve relied on a coach to help me think outside the box and continue to grow in VO.
I’ve most recently worked with Jeff Howell for Promo VO coaching, which I feel has benefits for commercial work and for Imaging work as well.
How do you schedule/prioritize your work? How much time do you spend auditioning for new work? I prioritize work by when it arrives with the exception of booked/scheduled sessions. I try to get the work done within an hour or less or when it comes in. I find the client appreciates speedy work and attention to detail. As far as auditioning I do that whenever I have access to an audition. You should always strive to get your auditions done well before the deadline. It’s our job to audition whether that comes from your agents or from pay-to-play sites. Audition, Audition, Audition.
How do you market your services to potential clients? You can advertise anywhere and everywhere you can or want but the secret to marketing is building relationships with decision makers every chance you get and finding a good source for auditions.
When it comes to VO work, studio & gear, what are your most ingenious methods/discoveries for saving time and cash? I’m not so much of a time saver as some. I’m thorough in making sure I keep all emails and scripts for future reference and safety.
Best voice over technique you’ve ever received? Don’t over compress! Use just enough to level things out and leave final processing up to the producer, unless you are able to hear the final product and notice that a specific producer doesn’t have a handle on things and you’re required to process more to make sure you protect the sound quality of your audio.
Do you have a different approach to reading radio imaging copy as opposed to TV/Radio commercial ads? Radio station imaging styles will vary for each format. TV News Promo VO will vary more based on the emotion of the script. Whereas the Radio Imaging VO will require different emphasis based on the feel of the station and the specific format.
Can you offer 3 helpful tips for newbies trying to make it in the voice-over industry? My first tip for newbies in voiceover is to get a coach as early as you can! Second tip, learn how to run a business!! Find books about going into business for yourself. I didn’t do that early enough and wish I had. My third tip is to not quit your full time job until you simply can’t do both. It’s a big jump to go out on your own. Take all the time you need to make sure it’s the right move for you. Things like saving for retirement and paying for medical insurance are very important.
If you could go back to any decade and hang out which one would you go back to and why? I would go back to the early 80’s and strive to be a radio station imaging voice again. It seems like imaging voices of that era held the most wonder and awe in them and that kept up through the 90’s.
What’s your guilty pleasure? I like mushrooms and spinach!
What a week. I had a blast at Broadcast Asia in Signapore. So many colleagues, radio friends and media people. In general, I love the city and the people. Come and visit – for BCA or for pleasure.1. PlugIn
“Zero to one” by Peter Thiel. Read it on the plane – Fantastic!3. Music
Spotify Singapore!4. Web/Social/Whatever
Some impressions from Broadcast Asia – a blast!5. Imaging
Check out the latest stuff from our very own Alex Kusnezov! Top notch as always!
Ashley Cavaliere is a Connecticut based voice over artist who can be heard on radio stations all across the country. As an imaging voice she can be heard in St. Louis, San Antonio, New Hampshire, Minneapolis, Indianapolis, Virginia and more. She’s currently on air mid-days as well as a kicking-butt as a production & creative services director.
What do you love about your job? There are many things I love about my job! As far as being on air, I love to connect with people and use the radio as an outlet to spread positivity and bring attention to great causes. I do a lot with animal rescue. When it comes to the production/imaging and voice over part of my job, I love to create. I love to create and know what I put out on air will be heard by many and hopefully make them smile, or get a message across in a way that I heard and visualized in my head. Being an imaging voice over is my favorite part of my job. I love to read fun copy with different inflections that could bring out an emotion of the listener.
How did you get started as a VO actor? What was your first gig? I started as a radio intern in 2007. I’ve been with the same place ever since, and started helping out with production and imaging reads right away. As far as my first ‘official imaging vo’ gig, that was on KISS983 in Winchester VA.
Have you ever had a voice coach? Would you recommend it? I have never actually had a VO voice coach. I had many mentors and people who gave me incredible advice throughout the years but nothing formal. I used to have a singing coach if that counts? Haha unfortunately my aspiration to be the next Britney Spears did not pan out! I would definitely recommend a coach! It’s something I would love to look into myself. I think wherever there is an opportunity to learn more…take it!
Who are your VO idols/mentors? Who influenced your work as a VO artist? As for mentors and idols in the biz, first and foremost is Kelly Doherty (Kelly Kelly Kelly). She gave me the confidence and encouragement that helped me further peruse what I love . She is a huge inspiration to me on a daily basis especially being a woman. Others who have given me advice and are just truly incredibly talented people that I look up to are Rachel McGrath, Chad Erikson, Diego, Drew Hall, Jeff Berlin … so many!
What is your dream gig? My dream gig is to be a cartoon character voice over!
Can you offer 3 helpful tips for newbies trying to make it in the voice-over industry? I can! A few things I would say are:
- SMILE! That was the first thing I learned as soon as I turned that mic on for the first time. You can really actually hear the smile through the delivery and I feel that it makes you more relatable, and more like a friend to the person listening.
- Network and make as many connections and friends as you can in the industry. You never know when someone will need something or vice versa. Also with this comes ‘be kind to all’!
- Practice inflections. Grab a bunch of random scripts, turn on the mic and just read! Read the sentences in as many different ways as you can. You’ll be surprised as to how one sentence can be interpreted in so many ways. It will also help you ‘find your voice’. Your voice is going to change so much the more you read and work. Listening back to when I first started, I think I sounded like a little mouse! So THANK YOU to that one person who thought I sounded decent enough to broadcast all over the state!
If you weren’t doing voiceover, what else do you think you’d be doing for a career?
I think I would probably be a special education teacher for young kids, or something having to do with animals.
What’s it like being a part of the voiceover community (competitive, supportive, etc)?
I have found nothing but positive vibes in the voice over community. You would think there would be a lot of competition, but in my experience I have so much support and encouragement to others. It’s also such a FUN community to be a part of so I think we’re all just glad to be able to get to do what we love! We’re also all super quirky! haha
How do you schedule/prioritize your work? Personally I like to do things as they come. I am not the best at putting things to the side because it’s possible I could get sidetracked! I will make sure to always get the requested VO back that same day. If there is something that is more sensitive (breaking news etc.), I will stop what I’m doing to make sure they back asap so the stations listeners could be best informed and of course make the station sound relevant. I am an imaging director as well and I know how time sensitive things could be!
How much time do you spend auditioning for new work? I don’t have an exact answer to this one. I often search for gigs, network, and try to create the best demo I can on a daily basis.
How do you market your services to potential clients? I have found that making a website is super beneficial so I can direct the client to the website to hear my work instead of sending huge audio files via email. I also enjoy creating station demo reads. Give the client a little taste of what I’d sound like on their station! I also love to use Instagram @ashleyonair.
Which production system do you use and why? Well, when I was in school I used Adobe Audition 1.5. Then when I started working, the Production Director at the time used Sony Vegas. I used Vegas for a while and really liked it because I feel like the set up is very clean, user friendly and I loved to make videos. Plus, there was a filter on there that I loved to put on my voice. Long story short, our IT guy had to switch out my computer with a new one and it no longer had Vegas!!!! SO, I am now (as of 2012) an avid Adobe Audition Creative Cloud 2015 edition user! I love all the updates and plugins! Oh, and yes, I still believe it or not love using version 1.5 for certain things …
What are your favorite plugins (screenshots, if available)? I use graphic equalizer and dynamics processing. I also love to use the echo effect “pink”. (yes I admit I tried it first because of the name, but it actually did sound cool for promos etc!) Here are some photos … which are screenshots from an older Adobe Audition version.
What gear do you use (microphone, pre-amp, booth, etc)? For my office studio, I use a Shure mic, Ramsa audio mixer, HP computer with Adobe Audition CC. I also have a dual computer screen which is really helpful!
Home studio I use a Rode NT1 microphone, Scarlett 2i audio interface, Sterling MX5 speaker and my mac book pro with Adobe Audition CC. I also use the Apogee One for travel or voicing any time I am away from a studio.
How has new technology changed the way you work? The software updates are always helping me learn new things about filters and processing, giving me new ideas to use in promos, imaging, production etc. It is also AWESOME that I can literally do VO anywhere. If I need to take a trip out-of-state for some reason, I could just bring my Apogee One and laptop and get requested VO back to the client anytime anywhere! I think that’s coolest. There’s even so much you can do on an iPhone or iPad! When I went to broadcasting school, they taught us about reel-to-reel and shortcut. Both I am spoiled in saying I have to had to use for daily work haha! Playing is fun, but props to those who used reel-to-reel everyday … that is talent … and patience!!
What is the best voice processing trick or voice-over technique everyone should know? For VO technique – I know I already mentioned it, but smiling! You can hear SUCH a difference when you do vs when you don’t. Now don’t get me wrong, there are absolutely instances when you don’t want to smile. If a client is more of a serious/attitude driven station or possibly an am station or sports station, it’s not the best route to go, but in CHR, HAC and CTY I have found it to be super useful! Even when I have interns coming in to shadow me and want to try out voicing a commercial, I will have them try reading with and without a smile. 99% of the time (if it’s a spot that calls for sound) the ‘smiley’ once sounds way better. It’s wild how you can actually hear a smile. You don’t want to sound annoying happy … but just enough that you sound approachable and relatable.
For processing trick … dynamics processing is always my favorite!
When it comes to VO work, studio & gear, what are your most ingenious methods/discoveries for saving time and cash? When I get station copy, I don’t try and make one take sound the absolute best that it can…I give them a bunch of reads with different inflections so they can choose. It would take forever to get every line the exact perfect way you want (especially when it’s possible the client is looking for something other than what you have in your head.) When it comes to production and VO, I often times have to voice produce dozens of spots at a time. I turn on the mic and just let it roll. I’ll go through all my scripts at once and then go back to edit. Then I will send out what needs to go out dry. For the VO that need music, I will open up my already set up session of Audition (which will have a bunch of music beds set up by length) and go from there! It saves time searching for a bed online, downloading and cutting it to length. Plus, by keeping the mic on the whole time and letting it roll through all the vo, saves a lot of time too.
Do you have a different approach to reading radio imaging copy as opposed to TV/Radio commercial ads? I think the biggest difference to me in voicing commercial ads vs imaging is the inflection. When I read a commercial, it’s going to sound a little more “commercial-ey” (unless of course it’s a conversational spot or otherwise directed.)
When I read imaging copy, I want to sound like I’m talking to my best friend… more like a “normal person”, giving the listener that relatable sound and feeling.
What did it feel like the first time you heard your voice on the radio/television? It was so exciting! It’s definitely at first a surreal experience! It’s weird when you go into a store that has the radio on and need to the cashier …then you realize you’re actually talking over yourself! My parents are still in the ‘yeah, that’s my daughter’ phase lol!
You’ve mentioned that you grew up on a farm which is so awesome. Not many people can say that. What was the best part about being raised on a farm and did you have animals (if so what kind)? The best part of growing up on a farm of course was the animals! It’s definitely what sparked my love and admiration for caring for animals. I am like a kid in a candy store anytime I see a goat or a cow or even a chicken! In addition to being a foster mom for animals, I am in the process of becoming a wildlife rehabilitator which I’m super excited about!)
My grandparents built a house on trust land property so we had 50+ acres to play on! My Dad grew up there – and then eventually my family built our house on the property when I was 10. (We first lived on the beach which was also incredible but unfortunately left no room for horseback riding.) My Dad is a Real Estate broker, while my grandpa would run the farm. My Mom & Grandma were both stay at home moms, so It was a really nice balance of learning responsibilities and having experiences in both the business world and farm world at the same time.
How do you think the radio industry has it changed since you first started? I think the biggest way radio has changed since I first started is how digital it has become. There are so many new ways to listen to the radio other than in your car or on your stereo. I love that. Listeners have easier access to their favorite artists, pod casters, speakers etc. It also gives us as radio people an opportunity to reach all corners of the world. Someone in Japan could be listening on a Connecticut radio station. It’s pretty wild to think about!
If you could go back to any decade and hang out which one would you go back to and why? Hmm…I’ve never really thought about it – but I do love the 80’s! I was born in ’87 so I didn’t truly get to experience the decade. I’d totally rock neon jumpsuits, teased hair and would love to see Michael Jackson in his own era! BUT on the other hand, reel to reel sounds exhausting! haha.
If you could invite one person to dinner, living or dead, who would it be (non-family)? Only one?! Maaaan! I would have to go with Seth MacFarlane. He is a genius and I am a huge fan of all his work. Just the fact that he can do over 30 voices and refer back to each in split seconds is incredible! (okay but others? Eminem, Walt Disney, Michael Jackson & Elvis!)
What’s your guilty pleasure? Literally anything with peanut butter.
If you could travel anywhere in the world right now where would you go and why? Why are these questions more difficult that the earlier ones?! haha! Well, my favorite place to go is Amalfi Italy where we visit our relatives , eat lots of pizza and just stare at the gorgeous coast. BUT somewhere I have never been that has always been on my list is Australia.
Yes the koalas and kangaroos are the main selling points for me, but overall it just looks like such a fun experience!
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