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production tricks and video tutorials for cutting edge and outstanding radio imaging
Updated: 3 hours 27 min ago

Benztown Discount Check 2017 – Black Friday Deals!

Tue, 11/21/2017 - 07:33

Black Friday is THE DAY for shopping of any kind. And thanks to online shopping, you can take advantage of theses great offers and discounts from all around the world, isn’t that awesome ?!

So as always we were checking out our favorite Audio Companies to see on which deals we might be missing out. In the process, we put together a list to also give YOU an overview of the the best deals we could find.

Check it out, go nuts!

 

  • iZotope

various savings and discounts on their best products

updated weekly through the year


 

• UAD

up to 60% on favorites from Neve,® SSL,® Manley,® Fender,® API,®and many more

through Dec. 1

 

Softube

various items on Sale

 

Ableton

20% off Live 9, Push and Packs, free upgrade to Live 10

until release of Live 10

  • Fame FX

20% off Fame FX Vol.3!

  • Big Fish Audio

up to 70%  on a selection of products every week

 

• Waves

25% OFF the 2nd PlugIn

30% OFF the 3rd-5th PlugIn

40% OFF the 6th PlugIn & Beyond

Limited time offer

 

PreSonus

50% off Studio One 3 and Notion 6, and more deals

through nov 27

 

Best Service

get the Galaxy X-FX for free with every order 99€ or more

through Dec. 4

  Loopmasters

up to 70% on various sample packs

through Dec. 3

 

Audio Deluxe

sale on various products

 

Plugin Boutique

huge sales up to 90% off

 

Heavyocity

up to 50% on their products

 

Soundtoys

will have Black Friday Sales from Nov. 23 – Nov. 29

 

Native Instruments

50% off a good amount of products

through Nov. 30

 

Exponential Audio

Save 30% on everything in the store

starts Nov. 24 – through Dec. 23

 

Avid Marketplace

save up to 75% on various items

 

East West 

up tp 60% on various products

through Nov. 30

 

Eventide

MangledVerb Reverb PlugIn for 49$

through nov 30

 

Steinberg

50% off Cubasis 2.3

 

Zero-G

up to 60% off on several bundles

Categories: VOIMAGEBLOG

Andys Fiver Friday #112 – UVI’s Toy Museum, A 49 Year Old Skate Legend And Fire Imaging

Fri, 11/17/2017 - 07:53

 

Here we go with Nr. #112 Ladies and Gents…

It’s been a busy week!! But if you have a harp player in the studio and the Christmas bed production is running, you take the opportunity to calm yourself, listen to something relaxing and make a Fiver Friday

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #111 – FREE Soundtoys PlugIn, Radio’s 50 Biggest Imaging Voices And Dutch Imaging Power

Fri, 11/10/2017 - 07:03

 

I dont care if Mondays blue, Wednesdays grey…Yeah guys it is Friday. Get the new FREE PlugIN from Soundtoys and check the other weekly findings!

  1. Plugin

Since Soundtoys released a new Plug-In this week, i just have to feature it here. It’s awesome and free through Nov. 22nd !!!

Little Plate Reverb Plug-In

 

2. Inspiration

Great series to watch on Netflix. I love the Tinker Hatfiled one, he is the father of the AIR Jordan brand! Impressive!

Watch it on Netflix

 

3. Music

Some Old School Friday stuff ! Loved that crew as a kid and still do!

  4. Web/Social/Whatever

BZ50 is on, the 4th year in a row! Benztown is setting up a comprehensive list of the Biggest Radio Imaging Voices working in the US & Canada. Apply here and get a part of the most prestigious list in the Voice Over Business.

  5. Imaging

One of the best out there..The dutch Imaging guru Steph Jansen has a new demo out:

Categories: VOIMAGEBLOG

A Quick Guide To A Christmas Bed – Benztown Tutorial

Thu, 11/09/2017 - 09:10

We’re getting closer and closer to Christmas…

So today we are giving you a quick guide on how to create a simple Christmas bed. Turn a regular bed or loop into your soothing Christmas atmosphere very quickly and in a few steps.

All you need is some Christmas SFX like a Belltree, Sleighbells or Footsteps in the Snow to add in, aswell as 2 PlugIns for small adjustments. In this Tutorial we used:

 

This is a short and effective way to produce a christmas bed and is meant of course for beginners or people who are simply in a hurry.

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #110 – Halloween, The Summit LA and a new CHR package for Russia

Fri, 11/03/2017 - 07:23

This Halloween Week was great! For the first time 2 days off during the week, due to a new and one time bank holiday in Germany – just sayin:)..

 

1. Plugin

In case you have not seen in on the web. Our friends from SoundToys offer a fantastic FREE PRESET Pack for Effect Rack! I love Effect Rack and SoundToys, so a must for me!

 

2. Inspiration

“When I wake up … I spend the first hour of my work not looking at email,…”

Ashton Kutcher has an interesting way of starting the day, probably a lot of people out there who could benefit from that.

 

3. Music

Jingles sound like music. The latest package for Europa Plus in Russia. So proud of this package!

  4. Web/Social/Whatever

One of the most inspirational conventions: Summit LA 2017

Justin will be there and represent the Benz crew. Speakers are breathtaking and the program is…I AM JEALOUS…JUSTIN!!!!!

  5. Imaging

There is only one Sidey – check his great new demo!

Categories: VOIMAGEBLOG

Last Call For Halloween and Fall Discounts – Benztown Sale Check!

Tue, 10/31/2017 - 05:10

Last day of October means just one thing – Halloween Insanity around the world! Good thing some of our favorite audio companies take that oppurtunity to give us some great deals and savings on their awesome products. Frankly, this comes a little late – but better late than never, right ? 

So this overview should help you to quickly see if there is something to grab for you. And be quick, most of them end today!

 

  • UAD

Save 30% On All Unison Plug-Ins

through oct 31st

  • Big Fish Audio

Fall Sale: 20% Off All Loops with Code: Fall17

through oct 21st

  • Waves

Halloween 29$ Deals

no specific end date mentioned

 

Best Service

Save Up To 5€,10€ or even 20€

through nov 1st

  Loopmasters

Several 30-50% Off Deals

through nov 5th

 

Audio Deluxe

50% Off All Melda Plugs

through oct 31st

 

Plugin Boutique

Huge sales up to 90% off

ends from nov 1st to nov 5th

 

Plugin Alliance

10 Products – Save Up To 81%

through oct 31st

 

Avid Marketplace

50% Off On Several Products

through oct 31st

 

Eventide

99$ For The Elevate Master Limiter

through oct 31st

 

 

   
Categories: VOIMAGEBLOG

Andy’s Fiver Friday #109 – Razor Vocoder PlugIn, Crazy Soccer Fans and an early Christmas Gift

Fri, 10/27/2017 - 05:58

Another week, holiday season is coming. Halloween, Thanksgiving, Black Friday, Christmas and New Years Eve. You know how it is – the yearly Imaging INSANITY!

1. Plugin

Not used for a long time, but back on my map. The Razor:)…Still one of the best Vocoder Presets collection out there. I created an old school Vocoder Effect to match the start of Mono Mind – Save me a place.

  [See image gallery at blog.benztown.com]    2. Inspiration

What I am reading right now. Crazy stories and Life lessons!

           

 

3. Music.

R.I.P. to the first Rock’n’Roller.

4. Web/Social/Whatever

My favorite sport and the best sport in the world :)…
The insane Fans of Boca Juniors. One Day!

  5. Imaging

Christmas time is on now, make your Christmas imaging stand out with this free complimentary service additional to every benztown client + get 30 high class imaging Workparts for free!

Categories: VOIMAGEBLOG

AVID Pro Tools 12.8.2 – What’s New

Wed, 10/25/2017 - 08:35

Pro Tools released it’s latest version and in case you have missed it, here is an overview! 

MIDI Enhancements such as:
  • MIDI Input Display
  • Pencil Tool enhancements
  • Record Progress Indication

-> Detailed information

Batch Track and Batch Clip Renaming features
  • Rename Groups of Tracks and Clips

-> Detailed information

Scroll To Track
  • identify a track by name, rather than a number, and scroll to it in the Edit or Mix Window

-> Detailed information

VR Workflows
  • work with 1st, 2nd and 3rd order Ambisonics
  • Facebook 360 Spatial Workstation

-> Detailed information

 

My favorite new features are scroll to track, especially for big music mixing or jingle sessions and batch track renaming!

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #108 – I am back at home, the Fabfilter Timeless2 and this years Benztown Halloween Composite

Fri, 10/20/2017 - 07:47

I am back at home people! Giving you some serious PlugIn recommendations this week.

1. Plugin

In our latest Interview with colleague Chris Davis i asked him about his favorite PlugIns and techniques. So this weeks recommendation is actually coming from Chris, he likes using the Fabfilter Timless 2 aswell as SoundToys’ Little AlterBoy and Crystallizer. This guy just won the ACRA with a sick promo, so he knows what he is doing!

[See image gallery at blog.benztown.com]

 

2. Inspiration [See image gallery at blog.benztown.com]

Take Our Poll (function(d,c,j){if(!d.getElementById(j)){var pd=d.createElement(c),s;pd.id=j;pd.src='http://blog.benztown.com/imaging/wp-content/plugins/polldaddy/js/polldaddy-shortcode.js';s=d.getElementsByTagName(c)[0];s.parentNode.insertBefore(pd,s);} else if(typeof jQuery !=='undefined')jQuery(d.body).trigger('pd-script-load');}(document,'script','pd-polldaddy-loader'));

3. Music

Young and talented.

4. Web/Social/Whatever

Our friends from Output created this awesome package of their favorite free PlugIns.

—> Link to their Facebook post

5. Imaging

Check out the 2017 Benztown Halloween Composite!

Categories: VOIMAGEBLOG

Catching Up with ACRA Winner Chris Davis, How he feels about winning, his latest techniques to create a successfull promo

Thu, 10/19/2017 - 05:17

The Australian Commercial Radio Awards (ACRAs) are held annually by Commercial Radio Australia. They are the largest gathering for commercial radio professionals in the southern hemisphere.

I caught up with Benztown’s Hot AC and Turbulence Producer Chris Davis, a friend and Winner of the Category “Best Achievement in Production”, in which he won with a production for the KIIS Network. 

Chris literally works on the other side of the world from me. After producing the biggest Morning Show in Oz, Kyle and Jacky O, he joined forces again with his Genius Partner “Bozz” and made KIIS number one in Sydney.

[See image gallery at blog.benztown.com]

 

Chris, how does the winning piece sound?

The Entry this year was a quick cross-section of the production i do for KIIS on the Daily. So a Kyle and Jackie O Tactic in Breakfast, Branding for across the day, Bieber Tickets Giveaway promo and a Seize Opportunity for the station.

http://blog.benztown.com/imaging/wp-content/uploads/2017/10/KIIS-CHRIS-DAVIS-ACRA-KIIS-NETWORK.mp3

 

How does this feel to win a high prestige award like the ACRA?

Amazing!! Its great recognition to the hard work i have put in over the past year. But I was very surprised when my name was called out as i am a huge fan of the other guys that I was nominated with this year. 

How has work been lately? How do you manage the insanity? Do you have any new techniques, tools, tricks?

Always busy hahaha and everyday is different so managing that can be tricky. I find putting the day into smartsheet, having folders in my outlook and setting reminders helps manage my day. 

On an audio and DAW side I find having presets and templates to make my workflow more efficient. 

Any new PlugIns? Maybe include a screencap and audio?

Im loving the Fabfilter Plugs and also sound toys. I also find putting multiple plugs on a track can give you some really unique sounds on both music and Voice. We are running “”The Cube” in Melbourne at the moment and P!nk in Sydney and really loved how these 2 promos came up (Love using Howard Richie’s Voice).

The Cube Promo:

http://blog.benztown.com/imaging/wp-content/uploads/2017/10/P-KIIS-M-THE-CUBE-ON-AIR-LAUNCH-270917.mp3

 

P!nk Promo:

http://blog.benztown.com/imaging/wp-content/uploads/2017/10/P-KIIS-S-PINK-TICKETS-LAUNCH-041017-R.mp3

 

[See image gallery at blog.benztown.com]

 

What is the latest imaging techniques you tried out and stuck with it?

Um.. Well I like to try new things when I hear them or come up with my own sounds.. Matching Key and pitching VO is a big part of my production at the moment.. And I have always been a firm believer in that there is no right way to do this crazy job..  BUT make sure the message it clear! VO needs to stand out and the production around needs to compliment.

Creating a great major promotion/tactic promo – what is key? How do you do it?

Again For me its all about doing something different with each Promo or Tactic, take a script and make it sing! What can I do differently to make the boss/listener/team sit up and say wow!

I start by putting a rough promo together and get everything lined up.. Then I pull it apart and add effects/hooks/music etc to finish it off.

Thanks a lot for answering my questions Chris.

Chris on Soundcloud

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #107 – Inc5000, Top Studios and Tom Petty!

Fri, 10/13/2017 - 13:37

So this is the final week of our US travel. The Inc5000 in Palm Desert has been just fantastic. So honored to be on that list for the 5th time in a row and of course this is all you – thanks for your support over the last years! Here is another Fiver Friday!

1. Plugin

Such a huge compressor: Heavyocity Punish! Go and create heavy sounds, yeah!

 

2. Inspiration

This great list of The Top Recording Studios in 2017 is worth having a look at! Proud that we already had the chance to record at the Larrabee Studios!

Revealed: The Top Recording Studios of 2017

 

3. Music

That’s a no brainer: Best of Tom Petty!

 

4. Web/Social/Whatever

That’s how it sounds when 90,000 people sing a Tom Petty song!

Packed Florida Gators’ Stadium Sings Tom Petty Song In Tribute To Late Singer

 

5. Imaging

It’s just sad when great artists are passing. The world will miss Tom Petty!

http://blog.benztown.com/imaging/wp-content/uploads/2017/10/Tom-Petty-Tribute-Socials.mp3
Categories: VOIMAGEBLOG

Halloween Insanity Pt.3 or How To make The Kids’ Sound Scary?

Thu, 10/12/2017 - 05:40

Back again with another quick Halloween Imaging Tip!

This time we show you how to use the voice of a young one to create something that gets under your skin. Try it out!

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #106 – In & Out, CALIFORNICATION and Time For Podcasting

Fri, 10/06/2017 - 14:34

So, this week I am writing this from LA. Max and I are in since Wednesday and having a fantastic time. SFX recordings, tours, meetings, production music conference and of course your weekly dose of FIVER FRIDAY!

1. Plugin

Check out GTR3 Stomps. Great tool for imaging, as you’ve got every plugin in one place. We also used it in our latest Benztown Tutorial:

2. Inspiration

The guys at In & Out: not because they are my favorite Burger in LA. It’s because they apparently turned down a 20!!!!Million $ franchise deal in NYC, as they felt they could not hold their standards. Thats love for your product and brand!!!

3. Music

I love Jamie Foxx. One of the greatest out there. a master of so many disciplines!

 

4. Web/Social/Whatever

It’s the right time to start your own:

Podcasts Democratized Radio. Now PRX Wants To Democratize Podcasts

 

5. Imaging

The biggest player ever passed last week.

 

 

Categories: VOIMAGEBLOG

Halloween Insanity Pt.2 or The High Pitch Distortion VO

Thu, 10/05/2017 - 11:15

The Halloween Imaging Tip Series continues!
Halloween Imaging is so much fun: creating scary imaging and breaking taboos: And what could be better than giving your VO the special Halloween twist?

The new Benztown Tutorial shows you how to create an effect we call “The High Pitch Distortion”. Nasty, rough and very grinchy!
We did this with Waves GTR3 Stomps as it gives you this all in one overview with nice effects. But you can also do it with single plugins.

You’ll need:

  • Doubler
  • Delay
  • Pitcher
  • Distortion
  • EQ
Benztown Tutorial 0037: The Halloween High Pitch Distortion

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #105 – Hornet SongKey MK2, Bonnie’s Stunning Photography And A Worldclass Podcast Library

Fri, 09/29/2017 - 08:50

Boom. Another week! Here is some really nice weekend infusion for you guys!

1. Plugin

This Real-time Key And Chord detector by Hornet PlugINs sounds like a usefull tool that could save some time.

2. Inspiration

Her pictures are just fantastic. Bonnie from the benz crew is rocking the #stairwaystoheaven!

3. Music

Still love Jack – such a great guy and great life story as well!

4. Web/Social/Whatever

Gary speaks truth and thats why we at Benztown focus highly on the independent content creators of the NOW and the future. Amp your production with our cutting edge, world class PODCAST Library.

To The Library

5. Imaging

The latest from Scott!

Categories: VOIMAGEBLOG

Halloween Insanity or HOW to create a scary Halloween VO effect Pt1.!

Wed, 09/27/2017 - 07:39

Halloween is such an awesome time of the year – yeah we all get dressed up as Gary :)..and for the entire US economy it is a really important day too, as it is the second biggest spending holiday in the year.

For our radio stations we all have to create Halloween Promos and Sweepers, Haunted House giveaways and and and – therefore we decided to give away the secret sauce on a weekly basis until Halloween. It will make it easier for you to create some really great Halloween VO effects, scaring the hell out of your listeners and maybe it is a little different to what you usually do!

 

Benztown Tutorial 0036: The Halloween Pitch LoFi

 

 

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #104 – The best PlugIn for 10 $, free Eventide EQ and

Fri, 09/22/2017 - 07:04

This week is all PlugINs, so happy to share 2 really awesome deals with you!

1. Plugin

The best plugIN you can get for 10 $ – times 2!
Love both and use them all the time.

Little Alter Boy – I highly recommend automization of some parameters, especially formant will give you a great effect.

Echo Boy – One of the industry standards considering DELAYs (also according to my good friend and imaging icon Forrest Martin).

2. Inspiration

Does not everybody want to be happy?

9 Timeless Habits You’ll Find in the Happiest People 3. Music

Do they sound the same? Casper track and Taylor – who was first? (listen to Casper’s song at 1:17min, and Taylor’s at 1:10min)

4. Web/Social/Whatever

Check this EQ by Eventide, reminds me of FF Pro-Q2 This one’s free until October 31st! (reg. $99)

5. Imaging

My Friend Thomas from Vienna, also know for his german radio website
radioszene.de did a great job on this power intros!

 

Categories: VOIMAGEBLOG

El Chango, Imaging in Mexico and why 8 year olds are inspiring! Meet Francisco Rivera.

Thu, 09/21/2017 - 08:40

Francisco, nicknamed “EL CHANGO”, is a very well established Imaging Director from Mexico who I got introduced to lately. I have been to Mexico a few times and I just love this country. I grabbed the opportunity to speak with Francisco about Imaging in general, the Mexican market, and learned how an 8 year old can influence your next Promo. Enter Francisco.

1. Which production system do you use  and why?

At Multimedios, the company in which I work we have 3 different tools to produce. Protools, Sony Vegas and Adobe Audition. My favorite is Sony Vegas. Why? It is a very friendly software to produce. I have used it since 2004 and it so cool and it is as pro as any other software for audio and video. Believe it or not it has everything that other software has. There is a standard around the world to produce? Yes, which is what? Protools, but the other software products aren’t less than protools. For years other producer friends of mine told me, you need to change and stay in protools. Why? That’s the tool for the pros…by the way I don’t mean I don’t like it or I don’t know it (protools). But I fell in love with Sony Vegas, it has all that anyone needs to work at a professional broadcast company. By the way I am not selling Sony Vegas on this blog lol. Let me tell you a funny story that happened a couple of years ago with some of my radio production friends. We did a test with Protools and Sony Vegas…how was this test? I produced a promo with both software products, then I played it on the air and guess what? No one could recognize the difference between the promos. I have always thought, “it is not the equipment or the software, it is the hand that works on it that makes the difference.”

 2. What are your favorite plugIns? What is the perfect VO chain?

My favorite plugins are:

Waves – Super Tap, Waves – Metaflanger, Waves – Tune, Waves – True Verb, Waves – One Knob Filter, Izotope Nectar Elements, Fab Filter Timeless, Echo boy From Sound Toys. 

I think the best VO chain depends on every one. In my case the chain I have used is this: A Great Eq and a great compression of the voice at the beginning, it makes a big difference. After that you can have hours of fun manipulating voiceovers with all the plugIns you have. I insist, that’s my case.

Vegas Session – ID – Classic 106.9

Vegas Session – ID – Classic 106.9

3.  How do you schedule your work?

As soon as Monday starts I plan the whole week, what has to be done daily, etc. When I finish a promo I don’t stop to have a break, I go to the next production, and the next one, and so on. Why? This will buy me time to do production that might come unexpectedly. Believe it or not every week something unexpected comes and becomes a priority. I am not a fortune teller, I know this because with more than 40 radio stations to produce with different formats (News, CHR, Sports, Talk radio), there’s always someone on these formats that forgot to do a job and what could have been planned now becomes a mega priority and the full responsibility falls on us (the production team). I’ve always thought that because this production is in a rush, it has to be produced in a rush. If by Thursday I have finished my production work, now I have time to create new ideas and 2 full days to make them real and guess what? I have time for something unexpected that I didn’t see coming. Lol.

I don’t waste time on Facebook when I’m at work, at home, or in my spare time. My free time is for my family and my activities are with them. I’m only on Facebook if I need to contact people, friends or relatives who are not close to me and I can find them there.

I rarely post anything on Facebook. I’m not a social media lover, I’m not on Instagram, Snapchat, Twitter, LinkedIn, or any other social media platforms, and I won’t be part of them. I really enjoy my personal time, I love my privacy, and I don’t understand why I would have to waste time in my life to watch somebody else’s life while I am at work or on vacations, at a BBQ, at business meetings, or at the mall while I’m having an ice cream with my wife and kids.

Anyways, back at work what really helps me finish my job every day is to stay away from my phone and social chatting while I produce. I only take calls from the bosses when I’m producing or from my wife. After I finish my production I answer emails and take phone calls.

4. What do you love about being the head of imaging at Grupo Multimedios? What is special about Mexico and the Imaging/Radio community?

Oh great questions! I love to see all the creative work and creative people around my position, the voiceovers, copywriters, producers, and even the naysayers. Lol. Our job is not to impress the owners and managers of the company. Our job is not to impress each other, our job is to impress an audience around the country with our work. Back in the 90s people used to pay attention to the promos when they were on air. Twenty years later listeners don’t give the same attention to the production on air, but when the audience turns the radio up it pays every effort put on the smallest or complex detail of production. Being head of the imaging department in Multimedios is a big responsibility. With 45 radio stations in Mexico, 1 radio station in Madrid, Spain, many formats to produce, and many formats to compete against us…we can´t be the best, we have to be top of the best in this country. Plus we are always in the eye of the hurricane. Why? Because all the promos, sweepers, and production have to make it on air and on time. If a promo it is not delivered on time, everybody notices it and as a consequence, all fingers will be pointed at us. I can’t afford that on my position.

Mexico has been a very competitive country in Imaging since the old days of radio to the latest styles of imaging. This country has had the best producers capable of creating big ideas and competes in big production contests around the world (Mexico City, Guadalajara and Monterrey are the cities where you find the best of the best in Radio Imaging).

The radio community is getting smaller in a medium that is getting bigger. Big corporations are heading the industry to do more with less in every aspect and in all areas like sales, production, promotion, etc. On the other hand, the radio community respects each other. You can find some amazing people working at a different company and later they become your friends and the last thing we do at a BBQ is talk about radio. We have fun, we enjoy the moment, and we respect each other. I remember a broadcast I was doing outside the Monterrey Arena before a Jonas Brothers concert when 2 of my DJs fell down from the stage. I was heading to the meet and greet with some listeners and when I arrived to the stage, the guys from other radio station had already called the ambulance to take them to the closest hospital because my DJs fell on their heads and were in big pain!! That’s how the radio community responded and helped us during that horrific moment. By the way they are ok and they are still alive lol.

The production team of Multimedios Radio in Monterrey! From left to right: Ramiro Hernandez, Mario Chapa, Jose Luis Coronado “ La Vaca”, Angel Mario Perez, Juan Salas and me Francisco”El Chango” Rivera

5. What is the best Pro Tools or production trick anybody should know?

I think the best trick everybody needs to know is how to record the voice from the beginning. Why? Because If you have a bad recording from the start, it doesn’t matter which or how many plug-ins you have, everything will be heard even worse than it was originally. If the voiceover was recorded on an Iphone, Ipad or at a studio and it’s a bad recording, it will be very difficult to rescue it and make something cool with that bad audio. The final work won’t be as good as your other productions. It will be noticed by all audio and production lovers. You won’t post that work to Facebook or Soundcloud, lol.

6. How do you get inspired and what do you use as a source of creativity? What does the term “creative Imaging” mean to you?

Great question too. I get inspired from every situation around me. Let me tell you a fun story. A couple of weeks ago my 8 year old daughter asked me:

“Daddy can you do a promo using “Dangerous” from Michael Jackson?” Obviously I said, “Yeah baby I will do it for you.” It took me 3 days to do and ID for the station Classic 106.9 FM in Monterrey, using “Dangerous” from Michael Jackson in the back and matching some other songs from the 80s and 90s.

When she heard the promo she was speechless she said, “Daddy that was awesome show me all the elements and play it back.” That ID is played every hour on the hour on the station and every time she hears it she says, “My daddy did that promo for me.” The other funny part is that no one can understand what exactly her daddy did, because her friends or other people only hear a lot of songs on the radio. Lol.

Any moment can inspire me to create something. If a go a to a football game, right there at the stadium I get an idea that helps me to produce a promo with that same sensation you feel at the stadium.  

When I go to a concert I get some inspiration for a concert promo, and again I try to put that same sensation on the promo. When I go to church I got some inspiration too. When I produce our Christian radio station I want to reflect the feeling I felt at church on the production. Every situation, bad or good, can inspire me to be creative and makes me do something different, something new, and something better.

The term Creative Imaging to me means, to create something different from what is already done. It is so easy to put any song on and voiceover saying the name of the station and sound fx before and after. That is so easy!!! To be creative is to make it sound different even if you don’t have elements like instrumentals, acapellas or music parts. When your mind works and makes real sound that was in your head, it makes you a real creative imaging producer. It is so funny because when someone that doesn’t work on the radio and don’t know me asks me, “what do you do for a living?” My answer is, “I work with the noises and voices that came out of my head!!!” You should see the faces of people lol. And it gets funnier when you explain to them that in your head was a voice with a big echo coming out of the back all the way to the front moving from left to right and you act the voice, “aaaaAAAAAAAll The hits!!!” Their faces are like oh my god this guy is maybe in some kind of mental treatment lol!


7. Who were your radio production idols, who influenced your work as a producer?

I won’t forget when I was 7-8 years old, a cousin of mine who was 10 years older invited me to a radio station because the DJ was his friend. When I was in the booth I said, “woooooowwww when I grow up, I want to work in radio all my life.” Thank God he has blessed me with 26 years of work in the radio business. Well, that wasn’t the question but it was important for me to say it. Lol. When I was doing my promos at home during my teenage days, Alejandro Gonzalez Iñaritu who is now a movie director who has won an Oscar in Hollywood, was a DJ on a radio station in Mexico City. He was doing crazy stuff with ideas and promos with Martin Hernandez and some other producers who influenced me a lot those days.

The band U2 from the 90s inspired me a lot. That tour produced by EBN was awesome. Again, I was asking how do they do it. At the station I was working and at that time we produced with reels and a big 8 track Sony record machine. When I was introduced to computers for production radio, my world changed and I was able to make a jump from Earth to Mars in production terms lol.

MTV from the 80s influenced me a lot. I was always asking myself, “how did they do that? How can they distort the songs or make changes on a voice?” I was a kid with no idea about equipment or tools, not even the smallest clue of how the people on the TV and radio were working. I tried to imitate the sounds with what I had: a phone answering machine to make the speaker voice fx, a turn table (which by the way wasn’t made for scratching), a double cassette player and headphones that were part microphones lol. With that primitive equipment I made my demo which opened a door for me to the radio industry.

The owner of Alfa 91.3 in Mexico City in 1991 heard my cassette with my promos and he asked me, “Do you have equipment at home?” I was like, “What do you mean with equipment?” He took me to the production studio and I thought that it was NASA !!! Haha! I was 18 years old and in high school at the time. Back then Clemente Serna, the owner of the station Alfa 91.3 said, “You can work with me for 3 months, I don’t think you are going to last and maybe it is not going to like you.”

26 years later I love to press the play button (Key) to start a promo!!!

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #103 – Why music StartUps Fail so often, Rachel McGrath kicks ass and 60s Soul is the best!

Mon, 09/18/2017 - 09:03

How could a week go by so fast? It was a crazy one, but good things on the way, stay tuned for more…

1. Plugin

Stage from PlugIN Alliance. Great Stereo Toolkit. New opportunities. Just check the video here:

https://www.plugin-alliance.com/en/products/fiedler_audio_stage.html

2. Inspiration

This girl has no excuses. Love Rachel!

Rachel McGrath Facebook Rachel McGrath Instagram Rachel McGrath Twitter

“What do you do when your clients need you, but you have no internet or cell signal at your house, so your Roomio is worthless? You get your ass in the whip , drive around to find a signal, and work. #noexcuses#nomakeup #work #workinthewhip”

3. Music – 60s / 70s Soul is my SH***t!!!

4. Web/Social/Whatever
This is a great article about streaming, music platforms etc. My partner Chachi shared this one with me.

What music startup founders often get wrong

5. Imaging

Great work from Chris Davis and Alex on the Hot AC library!

Categories: VOIMAGEBLOG

Andy’s Fiver Friday #102 – NAB, RAIN summit and how to turn negative into positive

Fri, 09/08/2017 - 00:01

So, this has been a busy week for us here at benztown with RAIN,  NAB and Deutscher Radiopreis.

1. Plugin

This week I messed around with LoFi from Avid again. Still love the digital destruction presets as well as the toy bear. Play around by automating a few parameters, it will give you interesting results!

2. Inspiration

You all, I love listening to your work on Soundcloud, reading your socials, chatting with you – you inspire me. Thank you!

3. Music
Great album…relaxed, funky, soul, electronic, sounds a bit like Maxwell meets Bruno Mars and D’Angelo in a more electronic way.

4. Web/Social/Whatever

How to turn negative into positive, I am always impressed by Sir Richard Branson and this is one of the reasons why. He turns negative in positive all the time.

https://www.virgin.com/night-hurricane-irma-arrives

5. Imaging

So much great stuff new on Soundcloud. This one is from Dan Hill. Great work brother, keep it UP!

https://soundcloud.com/danhilluk/july-august-capital-and-capital-xtra-demo

Categories: VOIMAGEBLOG

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