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production tricks and video tutorials for cutting edge and outstanding radio imaging
Updated: 3 hours 6 min ago

Benztown Cyber Monday Week- PlugIn Mania

Tue, 11/20/2018 - 07:03

Congratulation you survived the Monday! Jumping into the Tuesday, continuing our Cyber Monday Deals. This is for all my PlugIn lovers! 

PlugIn Mania:

Up to 70% Sale 

The entire collection of Eventide’s world-famous, award-winning plugins! You can get now the same sounds used on some of the most legendary recordings of all time, on sale!

50% Sale

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing. Their PlugIns push technological boundaries and open up new creative horizons for professionals and amateurs alike.

50% Sale

Anyone making EDM or scoring film, tv or adverts will find much to like in Heavyocity’s , Kontakt-based vocal instrument Vocalise!

50% Sale

Fall deeper into gravity with GP01 Natural Forces! Inspired by the earth’s raw organic frequencies.

  • Ensemble:

Ensemble is a game-changing solution for virtual Instruments!

Ensemble Woods Collection

50% Sale

Ensemble Metals Collection

50% Sale

Ethnic Drum Ensembles Collection

50% Sale

Ensemble Drums Collection

50% Sale

  • Aeon:

Breathtaking melodic instruments, cutting-edge tonal loops, advanced arps, and signature AEON Hits.

AEON Melodic

50% Sale

AEON Rhythmic

50% Sale

50% Sale

Audio Damage has been making tools for the creative musician, from experimental plugins for your DAW to top-of-the-line hardware sequencers. Making advanced music technology enjoyable and easy to use.

Experimental plugins for Evolution!

50% Sale

Evolve Mutations Bundle

50% Sale

Evolve Mutations 2

50% Sale

Evolve Mutations

50% Sale

Save $150.00!

It’s the same PUNISH effect that you know and love, as featured in Heavyocity’s award-winning line of virtual instruments, now in VST/AU/AAX plugin format.

-I hope this gave you a brief overlook and helped you deciding if there is anything for you to grab. Until next time, where we are going to list best Deals of Loops and Prod Workparts!


Benztown Cyber Monday Week- Headphone Mania

Mon, 11/19/2018 - 07:59

Hi guys! Let’s start this fresh week, with the best Cyber Monday Deals! This is the week for all gear heads, plugin lovers and studio maniacs. Cyber Monday is full with specials and massive discounts for us. We try to sum them up of you, so you don’t have to click through various newsletters and search a bazillion websites.


Headphone Mania:

Up to 50% Sale

Trusted by studio engineers, musicians and DJs, AKG headphones are meticulously built to deliver the most accurate and precise sound.

Up to 50% Sale

Your entry to the professional world at an unbeatably low price!

Up to 50% Sale

High-quality headphones, microphones, and conference systems made in Germany. Whether for at home or on the go, for professional DJs, or studio recording – they have the right product for every need.

13% Sale

World-Class performance and superior comfort from headphones designed to bring you closer to the music you love.

25% Sale

Winner of numerous industry awards, Audio-Technica manufactures products that set quality, durability and price/performance standards for live sound tours, broadcast and recording studios, corporate and government facilities, house-of-worship venues, and more.

  • Sony:

And last but not least the well-known classic Sony.

XB650BT Over-the-Ear Wireless Headphones

38% Sale

WH-CH500 Wireless On-Ear Headphones

37% Sale

Man, I want them all! Hope you could find something for your needs, see you tomorrow for PlugIn-Mania the best deals from the PlugIn-world!










Andy’s Fiver Friday #160- Eventide Reverb Plug-In, Couch Wisdom and ,,The Stretch Armstrong and Bobbito Show”

Fri, 11/16/2018 - 07:08


Did you hear the good news? It’s Friday! Another productive week behind us. Hope you’re doing well and are ready for this week’s Fiver Friday! With that being said let´s dive in!


Eventide Announces New SP2016 Reverb Plug-In

Faithfully Recreating Legendary Algorithms from the Ground-breaking Hardware 

Eventide is proud to announce availability of the SP2016 Reverb plug-in — perfectly recreating a classic collection of reverb algorithms from its history-making SP2016, pro audio’s first rack-mount multi-effects processor.



Couch Wisdom

Red Bull Music Academy has accumulated a vault full of incredible lectures from two decades of workshops and music industry events. Now, they’re sharing them one by one as part of a new podcast called Couch Wisdom. Featuring in-depth conversations covering all sides of the music industry. If you’re a music nerd looking to know more about the ins and outs of the industry, Couch Wisdom is required listening!



Check out Eminem’s “Fall”, a diss track aimed at anyone who dared question his greatness as a rapper, the musical equivalent of a Monster Energy drink. Great sound to recharge for the weekend!


The Stretch Armstrong and Bobbito Show

In the early ’90s, few radio stations embraced hip-hop like “The Stretch Armstrong and Bobbito Show.” Their time on-air started as a college radio hobby for two hip-hop obsessives, but this was New York City’s so-called golden age, and the show quickly became a mecca for young artists looking to cut their teeth live on air.

This documentary’s interviews tell the story: Jay Z, Nas, Raekwon, Busta Rhymes—the list goes on, each artist indelibly changed by their time on-air with Stretch and Bobbito. From interviewing a 16-year-old Christopher Wallace to introducing Nas to the world before Illmatic, rap’s history book owes these two a paragraph or two. This doc is the proof, a long-deserved victory lap for two of music’s unsung heroes.


Some new stuff out of the kitchen…my latest work for Benztown CHR.


Andy’s Fiver Friday #159- IZotope Nectar 3, The Power of Now and Christmas in a Box

Fri, 11/09/2018 - 07:21

Wohoo it’s Friday! I hope you’re just as excited about the weekend as I am. This week’s Fiver Friday is not only filled with brand-new refreshing topics around music and imaging, but also about how to stop overthinking and becoming more self aware. Let’s dive in!


iZotope releases Nectar 3, Music Production Suite 2 and Vocal Chain Bundle.

Announced earlier this fall, Nectar 3 is now available for trial or purchase. Nectar 3 has undergone a complete redesign, adding five new modules as well as improvements across the product for a total of twelve vocal processing modules. Included in Nectar three is Melodyne 4 essential with Celemony’s GRAMMY-award winning time and pitch correction. Nectar 3 will be released with an exclusive preset pack from MGMT’s Ben Goldwasser, with more artist packs to follow.

2. Inspiration

Eckhart Tolle,,The Power of Now”

If you have a problem with overthinking, this is a book for you! You might have heard about this book before, since it´s the bestselling self-help book of it’s generation. Recommended by Oprah, Eckhart Tolle’s book message is simple: living in the now is the truest path to happiness and enlightenment. And while this idea may not seem stunningly original or fresh, Tolle’s clear writing, supportive voice and enthusiasm make this an excellent manual for anyone who’s ever wondered what exactly “living in the now” means. This will definitely shift your mindset! 


Ever wondered how one song would sound performed in 20 different styles? Check out Anthony Vincent´s cover of System Of A Down – ,,Chop Suey”. Pretty impressive right?


My friend Ron from NRJ posted that on FB – pure awesomeness!


And last but not least we have a bonus for you guys! Christmas came early for our radio amigos! Benztown’s Christmas in a Box is now available! Subscribe to get over 50 FREE holiday downloads.


Andy’s Fiver Friday #158- LiquidSonics Illusion Fusion-IR, The Millennial Whoop and Online Personas

Fri, 11/02/2018 - 08:51

Man, I can’t believe it’s already November! Damn, the time flies by so fast. Hope your candy-hunt was sucessful this Halloween and you didn’t get a sugar overdose. It’s the time of the week, make yourself comfortable and enter this week’s Fiver Friday with some crisp content.

1.Plugin LiquidSonics releases Illusion Fusion-IR | Synthesis Reverb Plug-in 

LiquidSonics has released Illusion, a new reverb plug-in for macOS and Windows that features the new Fusion-IR Synthesis technology.

Illusion simulates natural environments including halls, chambers and rooms, as well as classic nonlinear and plate reverbs with Fusion-IR  Synthesis. It draws on a suite of highly advanced reverberation technologies without the need for a library of sampled impulse responses to create a diverse palette of high quality reverbs.


I imagine some of you might heard of the phenomenom called the ,,Millennial Whoop”, for those who don’t, no need to worry! Some interesting thoughts on that subject and the whole topic disscused in a short inspiring TED-Talk below. Check it out!


This week’s pick:

A catchy lighthearted song by the well known band ,,Imagine Dragons“. What I personally find even cooler about this track, is the music video made for the new single. Get a feel for it!


Something you should take a grasp on in November is the Thriller/Mystery  film -“Cam”, that you can watch on Netflix. It’s a modern horror story about the existential fright of getting locked out of your account, and the dread is all too real. Daniel Goldhaber’s “Cam” also touches on a number of other digital crises, but this clever and freaky  movie is at its most effective when tracing the uneasy shadow relationships we share with our online personas. Definetly get’s you thinking about your own relation to social media.


The Capital Crew has done it again! Click to listen!



Last Call For Halloween and Fall Discounts – Benztown Sale Check!

Tue, 10/30/2018 - 08:24

Finishing this month with some Halloween-Sales and Fall-Discounts! Luckily some of our favorite audio companies take that oppurtunity to bless us with great deals and savings on their awesome products. 

The overview bellow should help you to promptly decide whether or not there is something to snatch for you:

  • Avid:

Free plugins when renewing Pro Tools Upgrade & Support Plan + up to 80% on various Plugins

  • Waves:

Additional 31% off on your purchase + a lot of Plugins/Bundles on sale

  • Native Instruments:

Discount on synth, filter and preamp classics by Arturia – of course NKS-ready.

  • iZotope:

20-40% discount on Music Production Suite, Nectar and RX7

  • Plugin Alliance:

Save up to 87% on selected Plugins

  • Plugin Boutique:

Up to 98% off on various Plugins

  • Universal Audio:

Save 40% on selected Plugins

  • SoftTube:

Up to 50% off

  • Reveald Sound:

40% on all sounds + 60$ off Spire


50% Sale

  • BestService:

Various deals

  • BigFishAudio:

Up to 38% discount

  • EventideAudio:

68% off SP2016 Reverb







Andy´s Fiver Friday#157- Media Days, Native Instruments KOMPLETE 12 and Pac Man

Fri, 10/26/2018 - 07:00


Knock, knock, who´s there? Fiver Friday! I hope you´ve had an amazing week. As always we got you backed up with some fresh content. This week I had the opportunity to take part at the ,,Media Days” in Munich. What a blast! Enter to find out more! 


Native Instruments KOMPLETE 12

Native Instruments announces KOMPLETE 12, which packs all the creative tools you´ll ever need into one comprehensive collection.With new synths, new sampled instruments, new effects, and – for the first time ever – Expansions sound packs. So no matter your music style, you´ll find all the sounds you need for every idea and any production task.


Remember the video-games ,,Space Invaders” or ,,Pac-Man”?

I bet you played at least one of these games or even owned a gameboy as a child. Prepare to time-travel back to your childhood-memories with ,,Diggin’ in the Carts”. A documentary about the great composers behind the characteristic sounds of the first video-games from the late 80´s. Ready for some nostalgia?


Have you heard Eminem´s latest Single ,,Venom” jet?

Check it out, it´s dope!


What´s the role of radio in the digital world? If you´re interested in new technology and novelties from Broadcast, Internet, mobile media, media production and trade press. You should definetly join the Munich Media Days next year!

I´ve had a great time, so you definetly won´t regret it!



You might also like the new content of  Chris Kubacki from Nova. Take a listen!



Andy’s Fiver Friday #156- Adobe Max, Slate Digital VRS8 and who is Jezalenko?

Fri, 10/19/2018 - 07:20



It´s the time of the week again Fiver Friday! This week Chris and Kevin went to the Adobe Max Conference in LA and share their fantastic experience with you. Man I would have loved to be there… Get ready for my new weekly findings….


Slate Digital VRS8 Thunderbolt Interface is available now.



Robert Greene,,The Laws of Human Nature”.

Robert Greene is a Best-selling author and public speaker. He has written five international bestsellers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding what drives people and their motivations. His recent book-release is great for altering your perspective on psychological nuances and extending your knowledge on mankind.


One of my all time favorites… Gotta love Common and John Legend!


Chris the Director of Marketing, fresh off the amazing, bright-colored, super-inspiring experience that was Adobe MAX Creative Conference, in Los Angeles earlier this week. 

Check out the adventures of Producer Kevin and Chris:


-So tell me Chris what are your impressions of the conference?

Adobe MAX was a really amazing experience for me. Its been a while since i’ve been in a classroom and 3 days of sessions has me feeling like its time to do play around with some projects outside of the day to day workflow. For me, one of the best things I heard was “they put that button there for a reason… click on it. see what it does.” Most of us are constantly up against a deadline and have little time to explore in our DAW. Break it, put it back together, keep learning your tools.

-What knowledge did you gain by participating in that event?

One of the many takeaways for me was that everyone is stepping up their game when it comes to publishing social media content. Whether it’s video, photos or audio, use the right tools to enhance and polish your content before posting it.  Putting in that extra work makes such a huge difference! 

Here are a couple photo & social tools you might love: 

Adobe Lightroom CC for iOS – gives you powerful, professional tools to shoot photos on mobile. Way better than the native iOS camera! 

Adobe Spark – This app is so powerful it’s scary. if you don’t have a graphics person to help you keep your social, web & video content aligned with your brand, get one! But if you can’t, use Adobe Spark. 


Check out Jerimiah Busniak´s Intros!



Halloween VO Effect Tutorial: How to create an evil-witch sound

Tue, 10/16/2018 - 08:27

It’s Halloween season! Am I the only one sensing some witchy vibes? Just in time we’re back with another quick Halloween tutorial. Ready to get spooked out?

Quick summary: 

1. Drop the audio file into an empty track of your editing program. 

2. Dial in some reverb through your reverb bus.

3. Duplicate your first track and create a second layer where you shift the sample’s frequency (MFreqShift). Feel free to use any plugin giving you the same options. On top of that, i move the audio sample a bit to the right, so that both files play at slightly different times, creating more space and emphasizing the effect. 

4. Create a third layer and pitch it down 6 semitones. In this case, i move the audio sample a bit to the left, so that it starts just before my first layer. 

5. Spice your first layer up with some Lo-Fi. This is optional, but check out the differences when bypassing the effect.

6. Adjust the volumes of the individual layers until you get a pleasing result.

That’s it, we’re done! I hope you enjoy recreating this effect, as i hope to be back soon for another quick  Halloween VO effect tutorial. 


Andy’s Fiver Friday #155 – BYOME, Gary Backstage at the AMA’s and Who Is Michael Ovitz?

Fri, 10/12/2018 - 06:50

Yeah, it’s Fiver Friday! It was a fantastic October week with beautiful weather, great imaging and effective work days. Hope you´ve all had an amazing week as well and are as much excited for the weekend as I am. Now get ready to inject some fresh content into your veins. Let´s jump right into it!


Build your own modular effects with Plugin Alliance BYOME. A new plug-in which brings together some of everything Unfiltered Audio have ever done into a modular and patchable environment.


There is a new book from the Jedi master of modern Hollywood Micheal Ovitz. As you may know, few people have played a larger role than Michael Ovitz in writing the history of Hollywood. In this memoir you gain great insight on how to build an empire, transform an industry and get to know a side of Hollywood that you might not have seen before. Awesome read!


Check out this week’s new single from the incredible talented singer Sia. A great song for calming down your thoughts after a stressful day. This is our new interns Lisa’s pick…:)


Follow Benztown’s Gary backstage at this year’s AMAs!

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Benztown Backstage at the 2018 AMAs

Gary had an awesome time backstage at the AMAs! #2018AMAs

Posted by Benztown Branding on Thursday, October 11, 2018

  5. Imaging 

Best of the global production group at Capital FM!


Andy’s Fiver Friday #154 – Route 91, Stone Mountain Sinners And RX7

Fri, 10/05/2018 - 08:32

The weekend is finally here and another productive week is over! This week we’re featuring some great music from our very own Adam Hood. Enter this week’s fiver friday and The Stone Mountain Sinners! 


iZotope RX7 – Great tool for repairing damaged audio, especially helpful for cleaning vocals and VO. Just had an update and there’s a 3 day trial available, go check it out!


Netflix does it again with another great documentary, featuring the amazing Quincy Jones!


Some great Music from our very own Adam Hood. They’ve been working very hard for this, go check it out!


Stone Mountain Sinners! Official Trailer for Tones of Home: 


Benztown’s Scott Mayton put together this tribute for the Route 91Festival!


Andy’s Fiver Friday #153 – Simplon, Soul and Susan’s NAB experience

Fri, 09/28/2018 - 06:35
So, finally we wrapped up NAB, so sad I could not be there this time, but the boys and girls had a blast! Check benztown’s NAB pics. 1.Plugin

Another nice simple Filter from our friends from Fabfilter.


“Remastered“ is a new Netflix series about the myths, secrets and unknown stories in the world of music. Trailer looks promising!!!


A fantastic Duet, Love that song! Country meets Soul!!!


Our new marketing coordinator Susan  got to experience her first ever Radio trade Show and starts with the BIG GAME – NAB Radio in Orlando. Check out Susan’s impressions and photos.

Hi Guys, it’s Susan reporting from the Orlando Airport! I just spent almost a week in Orlando for the Radio Show with Benztown and it was an incredible experience. I got to meet so many of our partners and friends, meet/network with other women in the industry, check out some of the latest technology in radio and also new workflow systems that can be used behind the scenes on the marketing side. Being able to talk to people about Benztown’s Libraries, formats, jingles and all the great things we do was definitely a highlight. It was also awesome to meet university students looking to have careers in radio, it definitely reminded me how excited I was to study broadcast communication in college. Can’t wait for the next conference!

Check out more photos here.


So long no news from Dan and the crew from KIIS.



Jan on the ROAD – Imaging India, Radio Mirchi and Bollywood Music !

Wed, 09/26/2018 - 09:40

If you think India, I assume it is not radio or radio imaging what comes to mind first, but..Radio is an integral part of India’s media mix and the stations reach hundred of millions of people every single day. Radio Mirchi based in new Delhi asked Benztown to do a five day workshop for their Imaging Directors to work on overall Imaging and Station Brand. Radio Mirchi is a huge radio network with over 50 radio stations spread all over India. They mostly play Bollywood and Indian Film Music, mixed with local music from the specific broadcast area. Jan went there to share his knowledge  and work with their highly talented producers. What an experience – Imaging India ! Enter Jan.

While teaching, I learned a lot about the Indian music, as well as the style and sound of Indian Radio. To be honest, it’s totally different than in Europe and the USA. Also there is a huge influence of the Bollywood music in the imaging as they do a lot of harmonious and sung productions. Check out the Radio Mirchi Top 20 to get a feel for that:

Radio Mirchi Top 20!

During the workshop, I taught them some techniques and styles that we’re doing for radio stations in Europe, the US and all over the world,  along with how to integrate those techniques into their own productions and style. The goal was to give them a little bit of edge and “international” sound. It was a pretty productive week with many feedback rounds, discussions about plugIns, techniques, processing, mastering and how to improve the overall sound. They are a great bunch of highly talented people, who play a big variety of instruments or are really talented vocalist and I learned a lot from them about contemporary Indian music. Working with 15 of their lead imaging directors has been a big task for me, too, as the workflows, DAW knowledge, Imaging skills and overall creative was very different amongst them. Their dedication and willingness to learn and improve was really impressive to me and I am sure there will be a lot talented Imaging guys come out of India in the not so far future. I am more than confident Radio Mirchi will implement the stuff we worked on in actual productions and shape its sound. The market is very crowded and competitive and the excellent station branding will be a true advantage for them. So looking forward to listen to the pieces the guys come up with, while you are reading this article.


I also had a chance to see a bit of Delhi, where the workshop took place. It was my first time in India and therefore it was totally overwhelming for me. I was stunned by the huge amount of people in the streets and the crazy traffic. Although India is rich in ancient wisdom, culture and spiritual tradition, you see a lot of poverty in the streets. On top of that, I had the chance to try some delicious Indian food and see some incredible buildings and monuments. India and Delhi is worth a visit and I will be back! A huge thanks to Radio Mirchi for setting up a great sightseeing tour for me. Guys, I had an awesome time in India, I highly recommend to check it out. IMAGING INDIA PART 2 – I am ready!


Andy’s Fiver Friday #152 – Output, Panamericana and who else loves ARCADE?

Fri, 09/21/2018 - 05:02


Autumn is coming, the last days were just awesome here and reminded me so much of how I love the sun and the summer!

Our boys at OUTPUT released that new baby a few weeks ago. ARCADE !

My favorite book – ever day read – as it comes in calendar form. (If I could only stick to all the maxims all the time:)

Highly recommended by the man himself Tim Ferris. Love it for writing, too…

Dont know if it’s true, but my relatives down there, sent me this..

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Paraguay is the most positive country in the world


Andy’s Fiver Friday #151 – Traveling to dangerous countries and what do you know about gipsy music?

Fri, 09/14/2018 - 09:00

Weekend is here!!! YEAH!!! What a week. Gipsy music – what a tease!!!!


Tough one, as I tested some new stuff this week and I keep on loving this bad boy on BASE and VO more and more, even as plugIN. The 1176!


Awesome podcast – check it out! History on FIRE! So good!


What do you know about Gipsy Music ? I assume as less as I. I had to dig in for a project and loved it!!!



Our friend RDUB, host of SLOW JAms, PD, DJ, TACO INSPECTOR and Travel Wizard on high risk traveling. I enjoy his travel stories and blog posts about it. I assume the No1 frequent traveller in radio (at least to weird destinations:). DUB is the man!

How I Travel to Risky Countries: 9 Must-Dos Before Going In


The latest from the hot seat here at benztown


Andy’s Fiver Friday #150 – NIKE’s new commercial, KOMPLETE 12 and TICK TOCK…

Fri, 09/07/2018 - 10:13


WOW! I never taught I will get this thing to 150!!! Kinda proud :)…here is my new findings this week! Have a great weekend!


Native Instruments just introduced their latest KOMPLETE Update, what do you think? INSTANT BUY!!!


When I was a kid, he was a hero and his car was the one I wanted. RIP Burt Reynolds!


A Hip Hop Classic!!!!!


Nike taking a stand! One of the most powerful commercials this year!!! Love it!

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Colin Kaepernick's Nike Ad

Colin Kaepernick voices this new Nike 'Just Do It' ad set to air during the Falcons-Eagles season opener on Thursday.

Posted by Sports Illustrated on Wednesday, September 5, 2018


My good friend Bryan putting out some nice free FX – Was great seeing you in NYC in July!!!


Andy’s Fiver Friday #149 An update for Omnisphere, Eminem is back and why discipline equals freedom?

Fri, 08/31/2018 - 04:25

Hey guys, hope you have a fantastic labor day weekend!!!! Here is this weeks goodies!!!


Spectrasonics just unleashed an update to their flagship synthesizer Omnisphere, including a brand new library featuring samples of all the iconic hardware models! New features and over 1000 new sounds, all free!


A book I am reading right now…Brilliant Life Story as well! Great art work!




He guys, one of the great guys is back – EMINEM – will never forget the moment when I heard his first track back in the days!


A new series on amazon prime – killer, if you are a soccer fan. 

5. Imaging

This year’s Back to School Composite – Check it out!




Imaging KiSS 92.5 and why Research is Key – Meet Beatmixing Wizard Albert To

Wed, 08/29/2018 - 08:52
I got introduced to Albert by Scott, but was following him on soundcloud for a while before, especially impressed by the beatmixes he was doing. Of course I picked the chance to shoot Albert my rapid fire questions. Learn why research is so important (SIDE NOTE ANDY: Totally agree, prep is everything) and what PlugIN you have to learn, if you want to do tune and pitch corrections / manipulations.   Enter Albert. 

(For more background information on Albert click here!)

1. Which production system do you use and why?

In school I used Audition, but I picked up how to use Pro Tools when I started interning and have stuck with it…mainly because I like it, it’s what is available at work, and…I also use it at home.

2. What are your favorite plug-ins? Not sure if I can nail down favorites but I’ll give 3 that I think are super neat:  

For beatmixing I love H-Delay Stereo, especially since I tend to do multiple beatmixes in one session. It’s helpful for me as I can just set it on a track and I can set it to snap to whatever tempo I have in the section of my session.

Speakerphone is this cool plugin that comes with a bunch interesting pre-sets and what not, but you can use it to mimic different mic settings like if it was recorded on your phone, a bull-horn, or in recording studio in 1960. You can also add things like bull-horns and ambiences that come with the plugin.

Lastly, this plug-in is starting to become a favorite, even if I’m essentially an amateur at using it. Melodyne. That fancy, fla$hy plugin. I’ve used autotune, waves tune, even just regular pitch shift, and I’m incredibly privileged to be able to mess around with it. You can use it to tune VO’s and drops to whatever music you are using. Essentially, all nuances can be covered. I mean…there’s a reason recording studios use it…

3. What is the perfect VO chain?

Personally, I don’t believe there is one. You can use a plethora of plugins, but it’s how it all sounds in the end to your ears. A lot of plug-ins have the same function, I think you just find the one that works for you (whether that be easy to read, or with helpful extra, etc). What I currently use is the L3-LL Ultramaximizer and L1 Limiter for mastering. I also use Renaissance Vox (RVox) on VO’s as well as REQ 4, REQ 6, and also EQ3-7-Band.

4. How do you schedule your work ?

Spreadsheets, mostly. Besides primarily working on KiSS 92.5 in Toronto, I also am the CHR Lead for Rogers, so when there are national projects I either have to work on them myself, or I assign them to another producer. I try to stay as hyper-organized as possible, so I keep a constantly updated list of on-going projects, run-dates, which producer is working on what, what things have come down last minute, which things have to be delayed, etc. I am always checking in to ensure the list stays updated (for own sanity and so that if any other producer is helping me out with a project I can keep track). I’m lucky that I don’t have to handle everything on my own, and so when things get too busy I have support.

5. How do you balance your music vs imaging time wise?

What’s considered music vs imaging? Are beatmixes and things like branded intros, parody songs, etc considered “music”? I would almost consider all of that falls under imaging?

6. What do you love about working for Rogers?

I love being able to work with a team where we can always get a second opinion. We’re able to share our own tips and tricks with each other, and it’s great being around people who aren’t fiendishly guarding their “production tricks”.
Grrr. Argh. Muh Secrets! Hiss.

7. What is the best pro-tools or production trick anybody should know?

The biggest secret that I have is…research.
OMG, so exciting!

Literally, that. It goes a long way. If I’m creating a beatmix, I typically receive a list of songs from which I arrange by Key and Tempo. From there depending on the project (such as if it’s a concert promo), I start looking into other things such as lyrics of their songs. I’m a huge fan of utilizing word-play. I mine the internet for clips or interesting things. So what I’m saying is…be an audio hoarder.

A great tool to have if you’d like to organize your audio is Mixed in Key.

Other than that, I’m not fully sure myself. Did you know if you’re in grid mode on Pro Tools if you hold CTRL (I think it’s CMD on a Mac) while dragging a clip it’ll treat it like you’re already in slip mode? I dunno. Don’t dump water on your computer?

7. How do you get inspired and what do you use as source of creativity? 

Music is the biggest source of my inspiration. I am always scouring for new, interesting songs. If there is a cool beat, a cool lyric, or a clip, I’m always thinking, “How can I use this?” If I can’t it becomes “If I can’t, how can I make it work? What will make it work? Adding a beat-bed? Speeding it up? Does it work when mixed with something else?” I’ve re-written entire promos just because I found a small piece of audio gold that I want to really make shine… 

… also, there’s Soundcloud. A lot of other radio producers are on there. I like to listen to what other people are creating.

8. Who were your radio production idols, who influenced your work as a music producer?

Not sure if I’d consider myself a music producer completely, but I can definitely list people who have inspired, influenced, and made me go “wow!” I’ve even gotten to meet some of them as well: Kelly Doherty (K3), Dave Foxx, George Taylor, John Frost, Matt Fisher, Trevor Shand, and Chris Nichol to name a few. Certain music producers and DJ’s have also inspired me as well, like Madeon, SOPHIE, Morgan Page, Kap Slap, and even Kanye (who has an incredible talent of being able to mix together really cool and/or obscure samples).

9. What would be your 3 key advices for a youngster?

Are you implying that I’m not a youngster still? I’m triggered. Where’s my anti-aging cream?
…I’m 28.
…I would say…

1) Find someone who can critique your work. Someone who can be honest and straight with you. You want someone who can give constructive criticism. Anyone can tell you your audio sucks, but it doesn’t do anything for you unless you actually find out what you can do to make it better.

2) Don’t be afraid to try weird stuff. Let someone else hear it. If you’re never hearing “no” or getting stuff rejected then there’s a chance you’re probably not growing. You can fall into a rut. I definitely sometimes do as well. Nobody actually knows it all. Constantly learn.

3) If you’re getting into this, I think you’d better love what you do. I feel lucky to also be working with a format that I also love. Hearing new music excites me, and makes me think of how and what I can use it for in my next piece.

Oh, and toilet paper orientation should always be over instead of under. If you disagree, you can fight me.



Oh hello there!

My name is Albert To. Yes, that’s my real name…and yes, it does make me hard to google.   I’m 28 and I’m originally from a city called Edmonton in Canada. It’s a city that gets hot summers and cold winters. It can easily go as low as -25 to -30 degrees Celsius there (or around the -20 Fahrenheit range for you Americans). Oh, and home of the Oilers and where Gretzky did his thing if you care about sports and stuff.   Currently, I’m based out of and living in Toronto. I work for Rogers Media, primarily working on imaging for KiSS 92.5. I am also the CHR Imaging lead, which means I also work with a team of producers across the country to create content that can be run across all of Rogers’ CHR stations. I’ve been working at Rogers for a little over 2 years. In the past, I’ve worked at stations in both small and large markets and have worked on multiple formats: Classic Rock, Active Rock, Classic Hits, AC, Hot AC, Country, and CHR. I got my first production job in 2012 in a small town doing spots and imaging for 5 stations.   Education-wise, I graduated from the Northern Alberta Institute of Technology (or NAIT, for short) in 2012 from their Radio & Television program. I credit one of my old instructors, Dave Albright, for introducing me to the world of production. I can admit I couldn’t produce a lick until he shown me the basics. Also, there’s a good chance he’s reading this too, so “Hi Dave!”   Oh, and I’m not saying I have a secret identity…but have you ever seen me and a swamp witch together in the same room?  

Check out some of Albert’s latest work on his Soundcloud page: