Benztown Imaging Blog |

Benztown Imaging Blog

Subscribe to Benztown Imaging Blog feed
production tricks and video tutorials for cutting edge and outstanding radio imaging
Updated: 2 hours 46 min ago

24 Days Of Xmas – Day 5: The Top 10 Interviews of all time !

Wed, 12/05/2018 - 06:56

Day 5 of 24 days to XMAS and this is concentrated wisdom at its best. These interviews are your all time favorites (in no particular order). Enjoy diving in again and checking Imaging from all over the world, from the US to Oz, Russia to Malaysia, Canada to the UAE and of course from Germany and the UK.  BOOM!

KIIS – Imaging in OZ

Imaging OZ in 2018, Chris Davis, Mike Santos and the KIIS Imaging crew show you how to rock down under and the Imaging world!

Imaging Malaysia – Yuhashan

Imaging Malaysia, Creating Music, and… Who is Skinny D?

KiSS 92.5 – Albert To

Imaging KiSS 92.5 and why Research is Key – Meet Beatmixing Wizard Albert To

Iron Imager – Sam Wickens

Iron Imager VII: Meet the CONTENDER – Enter Sam Wickens!

89.0 RTL and REVOLUTION – Benni Wellmann

How to image RTL in Halle and REVOLUTION in MIAMI – Meet Imaging Producer and longtime friend Benni Wellmann!

Europa Plus – Sergey Zelentsov

Catching Up With Sergey Zelentsov From Europa Plus – Building A New Team, Taking Opportunities, Work To Be Proud Of And More…

Hot 97 – Dom Nero

Imaging NYC: Dom Nero from Hot 97

Brand Capital – Audio Production Team

Meet the Audio Production Team for Brand Capital: Capital FM, Capital XTRA and Capital TV

Imaging the United Arab Emirates – Vish B

Imaging in the UAE and PlugIN Insanity – Meet Vish B!

Imaging Canada – John Masecar

The Noisemaker John Masecar or the Canadian Connection Reloaded!


24 Days Of Xmas – Day 4: Free Xmas Sound Effects and SFX Effects

Tue, 12/04/2018 - 07:19
  What’s poppin? Since Christmas is just around the corner, we have something festive for our Blog-Comunity! After Max is gone, Jan and Chris took over our sound-effect zone. Together their manufactured some fresh christmas special effects. And guess what? They are now available as a free download! Get your hands on them!

Here is the behind the scenes of our christmas magic and how we did it:     We recorded all the stuff with 3 microphones: a stereo pair of Rode NT5 and a Rode NTG3B. We used a AB Stereo setup with the NT5’s and the NTG3B to get a more spacious sound.              During the post production, we brought into action the stereo signal of the NT5’s and mixed it to the mono signal of the NTG3B. Lastly we applied a EQ and a bit of compression, such as an limiter at the tip.                         We recorded a sleigh bell in different tempo and variations, simulated unwrapping a present with paper, mimic footsteps in the snow with cornstarch, recorded some cymbal rolls and captured a real fire!!     Have fun with them guys! Here is the link to all 10 of them:   FREE XMAS SFX   Don’t we all love early christmas gifts? Stay save and see you next time.    

24 Days Of Xmas – Day 3: Fab Filter Pro-Q 3 my favorite EQ!

Mon, 12/03/2018 - 10:43

Wow, seems to be like Christmas begins earlier this year. A new version of Fab Filter’s Pro Q means a new version of my favorite EQ is OUT, loaded with awesome new features and to be honest the sound and new possibilities exceeded my expectations by far. The automatic resonance visualization might be my favorite, but there is a so many more great new features. The Brickwall LP and HO is also worth checking out and maybe we can even do a shootout with other EQs such as Filter Bank in the upcoming week. Check all the facts for Pro Q3 as summery below!


Most important new features: 

  • Detect Resonances automatically and visually in ProQ3 –> great for Voice Over EQing f.e.
  • Optional dynamic EQ for all bands 
  • Brickwall LP and HP Filters
  • Single Band M/S EQ or L/R
  • Improved Filter Shapes
  • Display the spectrum of other instances of ProQ3  all in one instance
  • Improved match EQ with another ProQ 3 or external signal

Nice to have: 

  • Full surround support (up to Dolby Atmos 7.1.2) with intelligent speaker selection
  • Flat Tilt filter shape covering the whole audible frequency spectrum

System Requirements:

  • Windows
    • 64-bit: Windows 10, 8, 7 or Vista
    • 32-bit: Windows 10, 8, 7, Vista or XP
    • VST 2/3 host or Pro Tools

    Mac OS X

    • OS X 10.8 or higher
    • AU or VST 2/3 host or Pro Tools
    • Intel processor
  • Price: 149,00€


Additionally here is the official introduction video by FabFilter, covering all new and improved features: 


24 Days Of Xmas – Day 2: From KIIS Boston to Benztown – Imaging NT, developing world class custom imaging and how you can love cars and imaging? Meet Matt Anderson!

Sun, 12/02/2018 - 08:00

Matt has been working with us for a year now and I am really excited and proud to share some of his thoughts about imaging, his experiences and learnings. Please check out how Matt is growing the benztown’s NT footprint as NT format director and how overcoming obstacles made him a better Imaging producer. Keep Hustling! Enter Matt!

1. Which production system do you use and why?

I started on Adobe Audition, I was DJ’ing house parties in College and wanted to produce some cool drops, thats where it all started. Now I use Pro Tools, the switch in systems was tough, but I know it has made me a better producer. Plus being the industry standard the ability ask questions of my co-workers and the internet makes it easy to advance quickly!

2. What are your favourite plugins?

Shoutout to SoundToys! EchoBoy, MicroShift, and Filter Freak I use in almost every piece I produce. I’ll throw EchoBoy on the last beat of a music bed for a nice trail off. MicroShift for a nice change in VO effect. FilterFreak to thin out the swell of a music bed.

3. How do you schedule your work ?

I am a morning person, I work best when I just sit down and get to it. Sometimes it almost feels like a blackout, I’ll have pages of imaging to finish, look up and 6 hours have passed. If I feel uninspired or I’m dragging that day, knocking back a strong coffee usually does the trick.

4. What do you love about being able to deliver imaging for so many different stations and formats?

I am a fan of all sorts of music, my first concert was Iron Maiden, now I’m a CHR producer and I dabble in literally everything in between. So it’s fun to be able to switch between formats, its never boring thats for sure!

4.1 What do you love about doing imaging for the NT format?

Honestly, I was skeptical when I took on the News/Talk Library. I had never worked in the News Format, nor had I been really interested in it. Along the way I realized that it was something I could make my own, writing and producing for news the way I wanted, what I would want to hear on a News/Talk Station, once I realized that I started having a lot of fun with it. Plus Trump drops are always gold.

4.2 Whats different about your imaging style since you joined benztown?

Since I’ve joined Benztown I have really focused on making my imaging more musical. Pro Tools grid mode has made that super easy, and also lining up my VO with the tempo of the music beds. Like a rapper, I try and hone in on the flow with the VO and bed lined up as one.

5. What is the best protools or production trick anybody should know?

Tempo out your sessions! Start with your music bed, find the BPM and set everything along those lines, it will sound better, and it will make it easier to work! Your echos will follow that tempo, and everything will exist as one musical piece!

6. How do you get inspired and what do you use as source of creativity?

The team that I am on at Benztown is amazing. Hearing what other people are doing on their respective libraries and Imaging assignments inspires me everyday. I’ll hear something that will give me goosebumps and I will immediately want to do it.

Before Benztown I was dying to be involved in an Imaging community, I was blowing people up on Soundcloud just trying to connect. My biggest inspirations are the people and the music.

7. Who were your radio production idols, who influenced your work as a producer recently?

I have to start out with Rob Anthony OM iHeartMedia in Providence, RI. I was an intern for him in Springfield, MA at Mix 93.1 on the Zito and Karen Morning show. One of my fondest memories is going down a water slide at Six Flags New England in my high school wrestling singlet for them. He gave me my first full time radio job in Providence, RI as a Production/Programming Assistant at Coast 93.3, I will forever be in debt to him for that (also for letting me crash on his couch a few times!). Thats where I met Doug Palmieri.

Doug Palmieri saw that I was itching to do imaging. He truly took me in as a friend and worked with me day and night teaching me how to produce. He worked in Boston, MA for many years as a Creative Services Director at Greater Media, he was truly my Sensai. Everyone needs a Doug, a true mentor inside and outside of work.

And now, I gotta give props to our very own Scott “Justin Case” Mayton. Scott pushed me off the Pro Tools ledge so to speak. Every question and frustration, he’s listened to and guided me through. The speed and quality of his work is unbelievable, one day I hope to grow up and be as good as him!

8. What have been the key advices in your career till now?

I lost a lot of confidence when I switched to Pro Tools, I was so frustrated I called Doug one night just to vent. He told me that these are all just tools. The theories, knowledge and experience that I have had in my career is not lost because of a switch in systems. I thought that was a really interesting point. Its like my dad always says, everything Im doing now is shaping me for tomorrow. Everything wasn’t lost, I wasn’t starting from scratch, I was just building on what I already knew. I continue to build on that foundation every day!

9. Why do you love cars ?

Oh man, where do I start. I sit in front of a computer all day, so for me it’s so different from my work life that its a nice change. Im weird, but I truly find it relaxing to go outside and clean my car after a long day! I get a high off modifying my car, I always have. I had two 6th Gen Honda Civic’s in high school, one I crashed, the other one got stolen. I think with Fast and Furious, and Need For Speed on PS2, the car thing was a staple of my childhood! Now I have a 2017 GTI with a some work done, pushing 300hp in a Hatch is no joke! I love it, I think I will always own a GTI. Im currently trying to get my girlfriend to buy a Tiqua as I want to have a VW fleet!  Just like imaging, the car scene is a community, its a great way to meet people, and just talk about common interests!


Some excerpt of Matt’s work 

Composite CHR/Rhythmic


Composite N/T


Composite PLR


Promo “Kissmas”


Promo “Gas And Groceries”





24 Days Of Xmas – Day 1: Imaging the legendary WBLS or meet Chris “In The Mix” Mercado

Sat, 12/01/2018 - 08:00
This is our day 1 of 24 days to XMAS, which will give you a new blog article every day, you guessed it, till Christmas. To jump right into day 1. Chris Mercado and I go way back. This time we had the time to connect on some questions I had considering his production style, his experience and of course the plugINs he is using on a daily basis. Chris is a legend in the Urban imaging world, imaging the biggest Urban AC station in the country – WBLS. Check his bio, learn about his way into radio and what he is up to at the moment!   Enter Chris!


1. Which production system do you use and why?

Currently we’re using The Pro Tools HDX system running Pro Tools 12 but will be upgrading to Pro Tools 2018 and the brand new Mac mini’s by end of year. We love Pro Tools for what we do. It’s solid, powerful, predictable (in a good way) and has tons of support. The stock plug-ins are also great.

2. What are your favorite plug-Ins ?

We are plug-in junkies at the station. I choose the correct plug-in for whichever project I’m working on. I do have some favorites though. The Waves H-Delay is great. There ton of options to choose from plus controlling it in sync with tempo or tap helps keep everything nice and tight.

I also love the Waves C4 Compressor. I usually have that on my mix buss if not I’ll use the Avid Pro-Compressor. It’s a lot more aggressive but when you’re working with music that’s super low end heavy, you have to control and EQ it well. If not, you’ll have mud and conflicting frequencies fighting for the same space.

3. How do you schedule your work/priorities?

Even though it’s important in all market sizes, money, money, and money. What’s going on air first? Is it sponsored? Is it a partnership? Let’s get it on air and make it sound huge. After that, I usually work on the biggest most time consuming projects first then move on from there. I usually do mix show production like sweepers and drops last since they can be done so fast. I also do a ton of script writing.

4. What do you love about being the head of production for a legendary station like WBLS?

It’s truly an honor and I really mean that. This position didn’t really officially exist until our former General Manager created it. I work with a talented team of very experienced producers that are excellent at what they do. I have the responsibility of keeping the department together plus upholding the legacy of WBLS, HOT 97 and WLIB. We have a combined listenership of roughly 5 million every week. It’s a big gig. When artists come by which is all the time, there’s a genuine respect for the call letters and frequency.

5. What is the best pro tools or production trick anybody should know?

I want to keep the tricks in my super special production magician’s hat but I will share a few tips. Know as many short cuts as you can because when you’re in live sessions with artists and clients, you have to move fast and they’re going to expect a level of professionalism. Also, don’t be nervous to try different combinations of plug-ins to get the sound you’re looking for. It took me about a week to create settings to use on our station voice talent but once it was done, it was hot.

6. How do you get inspired and what do you use as source of creativity?

I rarely listen to other stations. I monitor to know what’s going on of course but I don’t fixate on it. I monitor stations outside of the market and believe it or not get most inspired by visuals. Movie trailers have to tell a vivid story in seconds like radio so I try to recreate that energy and writing when I’m coming up with ideas. I also listen back to older promos to see where I was skill wise then and where I’m at now then try to top that.

7. Who were your radio production idols, who influenced your work as a producer?

My first major market influence was definitely my former supervisor and Production Director Jay “Mixin’” Dixon at the former 98.7 Kiss FM in New York. Back then the major promos were all done on an Otari MX-5050 and a Yamaha SPX90 for reverb and effects. I have to also include Mitch Faulkner, Rick Allen, Ricky Roo, Dom Nero, and Bryan Apple. I’ve been really blessed to have worked or at least met most of these amazing producers.

8. What have been the key advices of your dad before you want in the radio business?

Wow, both of my parents trusted my judgment when I was offered an entry-level production position almost 30 years ago. They stressed finishing up college, having a back up plan and knowing when it’s time to get out. It was great advice and to this day I’ve never let them down.


An excerpt of Chris’ work: 

Sweeper “Good Luck”


Sweeper Rejoiner “So Long”


Sweeper “Grinding At The Job”


Sweeper “#1 For R&B”


Promo “Eras Of Music”


Promo “Pay Raise”



Chris “In The Mix” Mercado Bio

Recording engineer and producer, Chris “In The Mix” Mercado has been recognized as a thought leader, contributing to the development of Urban radio’s sound for more than 28 years. Currently serving as Creative Services Director for 107.5 WBLS, HOT 97 and 1190 WLIB’s New York operations, Mercado steers all audio production reaching 5M+ weekly listeners across the tri-state region. Honing his craft under the influence of powerhouses such as WBLS’s Steve Harvey, HOT 97’s Funkmaster Flex and WLIB’s Bishop Hezekiah Walker, Erica Campbell, and Pastor Donnie McClurkin has afforded him a wealth of life lessons directly from trusted cultural leaders. It was here his passion was not only ignited but also nurtured, driving him to reinvest his skills and talent in those who follow, while continuously striving for new heights. As part of the Programming team, his skills also include in depth training in diversity, focus groups, and the role of African-American and Latino inclusion plus the value of the Millenial mind.

Chris is no stranger to hard work, having worked his way up through increasingly responsible positions, including programming and production internships at the legendary 98.7 Kiss FM in New York City, 1989 to various audio production positions at sister station HOT 97 as well as Sirius Satellite Radio and Inner City Broadcasting/YMF Media. While acting as HOT 97’s Commercial Production Director and Remixer, Mercado was instrumental in advancing the station to its record highest level of broadcast quality. The cross-functional leader led station commercial production garnering up to $40M in revenue annually. He navigated all of this while overseeing show production for industry giants, including DJ Funkmaster Flex, DJ Clue, DJ Kay Slay, Mister Cee, and DJ Enuff. This coupled with Chris’ exceptional copywriting and music editing skills have been an integral driving force behind HOT 97’s signature sound. Chris Mercado is the mastermind producer behind the famed “Go Flex” and “Flex’s Bomb” sound bites, being recognized globally for nearly two decades. His hard work and innovation has helped propel HOT 97’s distinctive sound and solid production reputation to become the very standard against which most other Urban stations measure themselves.

If that’s not enough, Chris maintains strong partnerships with WBLS and WLIB, producing national commercials for various high-value clienteles, including Def Jam Records, Comcast, HBO, and Essence Magazine. He delivers voice over services for national ads in conjunction with top artists such as 2 Chainz, Jennifer Hudson, 50 Cent, Alicia Keys, and Bishop Hezekiah Walker. He has lent his production expertise to mix show imaging for Clinton Sparks, DJ Self, and DJ Enuff. Mercado operates as Audio Producer for the rapidly expanding, syndicated show, “Café Mocha” featuring Hip-Hop icon YoYo, Angelique, and comedienne Lonnie Love. He has been Executive Producer for the iconic “Classic Flavors” show, featuring Hip-Hop legend Chubb Rock and Bent Roc and produced the internationally syndicated show, “The Coast 2 Coast Hip-Hop Countdown”, which ran across multiple markets worldwide and on Sirius Satellite Radio for four years, boasting a listenership of 14M+.

When not working on industry initiatives, Chris contributes to the community as an instructor and mentor, having taught at The New School University. He holds a Black Belt in the art of Ninjutsu, was 12 of 35 participants graduating from a mind-body conditioning boot camp taught by Navy SEALs, is a fourth-degree member of The Knights of Columbus, and a proud member of Omega Psi Phi Fraternity, Incorporated. Mercado has been selected as a guest lecturer and panel member at New York, Howard, Hofstra, and Northern Illinois Universities as well as SUNY Albany. He has judged both the Essence/Pepsi Youth Awards and the Guitar Center International DJ Spin-off.

If you ask Chris Mercado, he will adamantly tell you that the key to his continued success has been his unwavering commitment to maintaining a positive and focused attitude. “I have a strong love of music, I understand the business and I am my market,” he says. “I remain humble and learn from the best every day.


Andy’s Fiver Friday #162 – 24 Days of Xmas, Sugarbytes Effectrix And Old School Hip Hop

Fri, 11/30/2018 - 08:36

I am home sick and this gave me some extra time to think about you, the Fiver Friday and if there is something nice I can create till Christmas. So, the 24 days of XMAS are coming, starting on the 1st, meaning by tomorrow! A new POST every single day till XMAS. Interviews, Tips, Ideas, Reviews, Videos – you name it, Ill do it! Check out the first episode tomorrow with a legendary Imaging guy, who has never been on before…AND NOW : Lets jump right into this weeks Fiver Friday!!! ENJOY!

1. Plugin

Recently Sugarbytes‘ Effectrix has found its way into our sessions again, a professional multi effects sequenzer offering great results while being easy to use! DJ STYLE…Check it out!


Another great motivational speech from well known Gary Vaynerchuk. This guy breathes Motivation!


We recently got our hands on some smooth old school hip hop accapella samples, triggering the feeling of back in the days! Therefore let’s get back to some of the best old school hip hop this week! LOVE IT!



For all of us history heads out there, Peter Jackson put together a stunning documentary utilizing restoration and colorization of real film footage captured at the time. This will be special!


Dom is a great guy and I love listening to his podcast and also to his prod work. Check below!



Andy’s Fiver Friday #161- Free Waves PlugIn, Lies of Sound Design and Europa Plus Demo

Fri, 11/23/2018 - 07:04

It´s Friday, Baby! Here’s to another day of amazing impulses from the broadcasting world! Click yourself right into the thought stream of today’s Fiver Friday!


Waves releases FREE Sibilance plugin, a special for Black Friday! The only thing you have to do is submit your e-mail address!

Check their website for more deals! 

2. Inspiration

From gunshots in a canyon to underwater submarine engines, this audio-rich talk explores the role of sound design in modern storytelling.
Most of you probably know those things, nevertheless worth watching!

3. Music

Chill-vibes for the weekend from A$AP Rocky’s new released single. Take a Listen!

4. Web/Social/Whatever

Just when everyone thought the Rocky movies were done, 2015’s Creed brought the boxing franchise back! Expertly intertwining the origin story of boxing newcomer Adonis Johnson (played by Michael B. Jordan) with the legacy of icon Rocky Balboa (a returning Sylvester Stallone).

Release date: November 21, 2018 (US)

5. Imaging

Check out our new Demo for Europa Plus!



Benztown Cyber Monday Week- Mics Speakers and Outboards

Thu, 11/22/2018 - 07:14

Hang in there guys, tomorrow is Friday! Hope your week has been good so far. Let’s see what deals we can snatch on today, in Mics Speakers and Outboards!

Mics, Speakers and Outboards:

Up to 80% Off

Check out Sweetwater! They are offering a product range of the most known brands for a bargain price!

15% Sale is an online marketplace made for musicians! On their platform you can not only buy, but also sell instruments and accessories. Try it, to find out about new, used, handcrafted and vintage equipment!

Up to 20% Sale

Europe’s biggest music store! Find a huge range of instruments as well as studio-, light- and sound technology. They have the most popular brands, low-priced alternatives, and many free extras for musicians!

Up to 65% Sale 

One of the biggest players in the world of sound. AKG provides the highest quality and ongoing innovation in the world of music. 

Save Up to 75% 

High-quality headphones, microphones, and conference systems made in Germany. Whether for at home or on the go, for professional DJs, or studio recording – they have the right product for every need.

And last but not least BestBuy! Check their site, they are offering various products. You can save up to 50% on your gear!

That’s it for today! I hope I could help you, finding some fresh equipment. Cyber Monday can be quiet overwhelming with all the sales that are going on. Until tomorrow, see you at Fiver Friday! 


Benztown Cyber Monday Week- Loops and Production Workparts!

Wed, 11/21/2018 - 06:57

I have good news for you guys! We made it half way to Friday and still have money to spend :)…Loops, Samples, Workparts, who does not love those little NOIZY things ? 

Loops and Production Workparts:

Up to 60% Sale

Loopmasters offers flexible sample libraries for producers and musicians who required top quality playing from seasoned professionals to integrate into and inspire their music!

Up to 50% Sale

Prime Loops specialize in providing strictly unique collections of audio samples & more for music producers!

Up to 50%

While many labels and producers stick to one style, W. A. is able to seamlessly make music in the top EDM genres including Big Room, Future House, Tropical House, Progressive, Trap and many more. Check out their deals!

Up to 80% Sale

Big Fish Audio is the largest distributor of sample libraries in the world, creating the most up-to-date loop and virtual instruments libraries!

50% Sale

Vandalism’s sounds have been used by the biggest names in the industry, including Martin Garrix, Armin van buuren, R3hab, Lost Frequencies, Tom Swoon, Dannic, Blasterjaxx, Global Deejays, Tujamo, Jay Hardway, Skytech, and many, many more!

Up to 50% Sale 

Sample Magic is the world’s leading provider of pro-audio loops and samples to music producers across a range of genres, from house and electro through dubstep to disco to chillout and soundtrack!

So many amazing deals to grab. I feel like a child in a candy store. Tune in tomorrow for deals reaching from Mics and Speakers to Pro Studio Outboard Equipment!



Benztown Cyber Monday Week- PlugIn Mania

Tue, 11/20/2018 - 07:03

Congratulation you survived the Monday! Jumping into the Tuesday, continuing our Cyber Monday Deals. This is for all my PlugIn lovers! 

PlugIn Mania:

Up to 70% Sale 

The entire collection of Eventide’s world-famous, award-winning plugins! You can get now the same sounds used on some of the most legendary recordings of all time, on sale!

50% Sale

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing. Their PlugIns push technological boundaries and open up new creative horizons for professionals and amateurs alike.

50% Sale

Anyone making EDM or scoring film, tv or adverts will find much to like in Heavyocity’s , Kontakt-based vocal instrument Vocalise!

50% Sale

Fall deeper into gravity with GP01 Natural Forces! Inspired by the earth’s raw organic frequencies.

  • Ensemble:

Ensemble is a game-changing solution for virtual Instruments!

Ensemble Woods Collection

50% Sale

Ensemble Metals Collection

50% Sale

Ethnic Drum Ensembles Collection

50% Sale

Ensemble Drums Collection

50% Sale

  • Aeon:

Breathtaking melodic instruments, cutting-edge tonal loops, advanced arps, and signature AEON Hits.

AEON Melodic

50% Sale

AEON Rhythmic

50% Sale

50% Sale

Audio Damage has been making tools for the creative musician, from experimental plugins for your DAW to top-of-the-line hardware sequencers. Making advanced music technology enjoyable and easy to use.

Experimental plugins for Evolution!

50% Sale

Evolve Mutations Bundle

50% Sale

Evolve Mutations 2

50% Sale

Evolve Mutations

50% Sale

Save $150.00!

It’s the same PUNISH effect that you know and love, as featured in Heavyocity’s award-winning line of virtual instruments, now in VST/AU/AAX plugin format.

-I hope this gave you a brief overlook and helped you deciding if there is anything for you to grab. Until next time, where we are going to list best Deals of Loops and Prod Workparts!


Benztown Cyber Monday Week- Headphone Mania

Mon, 11/19/2018 - 07:59

Hi guys! Let’s start this fresh week, with the best Cyber Monday Deals! This is the week for all gear heads, plugin lovers and studio maniacs. Cyber Monday is full with specials and massive discounts for us. We try to sum them up of you, so you don’t have to click through various newsletters and search a bazillion websites.


Headphone Mania:

Up to 50% Sale

Trusted by studio engineers, musicians and DJs, AKG headphones are meticulously built to deliver the most accurate and precise sound.

Up to 50% Sale

Your entry to the professional world at an unbeatably low price!

Up to 50% Sale

High-quality headphones, microphones, and conference systems made in Germany. Whether for at home or on the go, for professional DJs, or studio recording – they have the right product for every need.

13% Sale

World-Class performance and superior comfort from headphones designed to bring you closer to the music you love.

25% Sale

Winner of numerous industry awards, Audio-Technica manufactures products that set quality, durability and price/performance standards for live sound tours, broadcast and recording studios, corporate and government facilities, house-of-worship venues, and more.

  • Sony:

And last but not least the well-known classic Sony.

XB650BT Over-the-Ear Wireless Headphones

38% Sale

WH-CH500 Wireless On-Ear Headphones

37% Sale

Man, I want them all! Hope you could find something for your needs, see you tomorrow for PlugIn-Mania the best deals from the PlugIn-world!










Andy’s Fiver Friday #160- Eventide Reverb Plug-In, Couch Wisdom and ,,The Stretch Armstrong and Bobbito Show”

Fri, 11/16/2018 - 07:08


Did you hear the good news? It’s Friday! Another productive week behind us. Hope you’re doing well and are ready for this week’s Fiver Friday! With that being said let´s dive in!


Eventide Announces New SP2016 Reverb Plug-In

Faithfully Recreating Legendary Algorithms from the Ground-breaking Hardware 

Eventide is proud to announce availability of the SP2016 Reverb plug-in — perfectly recreating a classic collection of reverb algorithms from its history-making SP2016, pro audio’s first rack-mount multi-effects processor.



Couch Wisdom

Red Bull Music Academy has accumulated a vault full of incredible lectures from two decades of workshops and music industry events. Now, they’re sharing them one by one as part of a new podcast called Couch Wisdom. Featuring in-depth conversations covering all sides of the music industry. If you’re a music nerd looking to know more about the ins and outs of the industry, Couch Wisdom is required listening!



Check out Eminem’s “Fall”, a diss track aimed at anyone who dared question his greatness as a rapper, the musical equivalent of a Monster Energy drink. Great sound to recharge for the weekend!


The Stretch Armstrong and Bobbito Show

In the early ’90s, few radio stations embraced hip-hop like “The Stretch Armstrong and Bobbito Show.” Their time on-air started as a college radio hobby for two hip-hop obsessives, but this was New York City’s so-called golden age, and the show quickly became a mecca for young artists looking to cut their teeth live on air.

This documentary’s interviews tell the story: Jay Z, Nas, Raekwon, Busta Rhymes—the list goes on, each artist indelibly changed by their time on-air with Stretch and Bobbito. From interviewing a 16-year-old Christopher Wallace to introducing Nas to the world before Illmatic, rap’s history book owes these two a paragraph or two. This doc is the proof, a long-deserved victory lap for two of music’s unsung heroes.


Some new stuff out of the kitchen…my latest work for Benztown CHR.


Andy’s Fiver Friday #159- IZotope Nectar 3, The Power of Now and Christmas in a Box

Fri, 11/09/2018 - 07:21

Wohoo it’s Friday! I hope you’re just as excited about the weekend as I am. This week’s Fiver Friday is not only filled with brand-new refreshing topics around music and imaging, but also about how to stop overthinking and becoming more self aware. Let’s dive in!


iZotope releases Nectar 3, Music Production Suite 2 and Vocal Chain Bundle.

Announced earlier this fall, Nectar 3 is now available for trial or purchase. Nectar 3 has undergone a complete redesign, adding five new modules as well as improvements across the product for a total of twelve vocal processing modules. Included in Nectar three is Melodyne 4 essential with Celemony’s GRAMMY-award winning time and pitch correction. Nectar 3 will be released with an exclusive preset pack from MGMT’s Ben Goldwasser, with more artist packs to follow.

2. Inspiration

Eckhart Tolle,,The Power of Now”

If you have a problem with overthinking, this is a book for you! You might have heard about this book before, since it´s the bestselling self-help book of it’s generation. Recommended by Oprah, Eckhart Tolle’s book message is simple: living in the now is the truest path to happiness and enlightenment. And while this idea may not seem stunningly original or fresh, Tolle’s clear writing, supportive voice and enthusiasm make this an excellent manual for anyone who’s ever wondered what exactly “living in the now” means. This will definitely shift your mindset! 


Ever wondered how one song would sound performed in 20 different styles? Check out Anthony Vincent´s cover of System Of A Down – ,,Chop Suey”. Pretty impressive right?


My friend Ron from NRJ posted that on FB – pure awesomeness!


And last but not least we have a bonus for you guys! Christmas came early for our radio amigos! Benztown’s Christmas in a Box is now available! Subscribe to get over 50 FREE holiday downloads.


Andy’s Fiver Friday #158- LiquidSonics Illusion Fusion-IR, The Millennial Whoop and Online Personas

Fri, 11/02/2018 - 08:51

Man, I can’t believe it’s already November! Damn, the time flies by so fast. Hope your candy-hunt was sucessful this Halloween and you didn’t get a sugar overdose. It’s the time of the week, make yourself comfortable and enter this week’s Fiver Friday with some crisp content.

1.Plugin LiquidSonics releases Illusion Fusion-IR | Synthesis Reverb Plug-in 

LiquidSonics has released Illusion, a new reverb plug-in for macOS and Windows that features the new Fusion-IR Synthesis technology.

Illusion simulates natural environments including halls, chambers and rooms, as well as classic nonlinear and plate reverbs with Fusion-IR  Synthesis. It draws on a suite of highly advanced reverberation technologies without the need for a library of sampled impulse responses to create a diverse palette of high quality reverbs.


I imagine some of you might heard of the phenomenom called the ,,Millennial Whoop”, for those who don’t, no need to worry! Some interesting thoughts on that subject and the whole topic disscused in a short inspiring TED-Talk below. Check it out!


This week’s pick:

A catchy lighthearted song by the well known band ,,Imagine Dragons“. What I personally find even cooler about this track, is the music video made for the new single. Get a feel for it!


Something you should take a grasp on in November is the Thriller/Mystery  film -“Cam”, that you can watch on Netflix. It’s a modern horror story about the existential fright of getting locked out of your account, and the dread is all too real. Daniel Goldhaber’s “Cam” also touches on a number of other digital crises, but this clever and freaky  movie is at its most effective when tracing the uneasy shadow relationships we share with our online personas. Definetly get’s you thinking about your own relation to social media.


The Capital Crew has done it again! Click to listen!



Last Call For Halloween and Fall Discounts – Benztown Sale Check!

Tue, 10/30/2018 - 08:24

Finishing this month with some Halloween-Sales and Fall-Discounts! Luckily some of our favorite audio companies take that oppurtunity to bless us with great deals and savings on their awesome products. 

The overview bellow should help you to promptly decide whether or not there is something to snatch for you:

  • Avid:

Free plugins when renewing Pro Tools Upgrade & Support Plan + up to 80% on various Plugins

  • Waves:

Additional 31% off on your purchase + a lot of Plugins/Bundles on sale

  • Native Instruments:

Discount on synth, filter and preamp classics by Arturia – of course NKS-ready.

  • iZotope:

20-40% discount on Music Production Suite, Nectar and RX7

  • Plugin Alliance:

Save up to 87% on selected Plugins

  • Plugin Boutique:

Up to 98% off on various Plugins

  • Universal Audio:

Save 40% on selected Plugins

  • SoftTube:

Up to 50% off

  • Reveald Sound:

40% on all sounds + 60$ off Spire


50% Sale

  • BestService:

Various deals

  • BigFishAudio:

Up to 38% discount

  • EventideAudio:

68% off SP2016 Reverb







Andy´s Fiver Friday#157- Media Days, Native Instruments KOMPLETE 12 and Pac Man

Fri, 10/26/2018 - 07:00


Knock, knock, who´s there? Fiver Friday! I hope you´ve had an amazing week. As always we got you backed up with some fresh content. This week I had the opportunity to take part at the ,,Media Days” in Munich. What a blast! Enter to find out more! 


Native Instruments KOMPLETE 12

Native Instruments announces KOMPLETE 12, which packs all the creative tools you´ll ever need into one comprehensive collection.With new synths, new sampled instruments, new effects, and – for the first time ever – Expansions sound packs. So no matter your music style, you´ll find all the sounds you need for every idea and any production task.


Remember the video-games ,,Space Invaders” or ,,Pac-Man”?

I bet you played at least one of these games or even owned a gameboy as a child. Prepare to time-travel back to your childhood-memories with ,,Diggin’ in the Carts”. A documentary about the great composers behind the characteristic sounds of the first video-games from the late 80´s. Ready for some nostalgia?


Have you heard Eminem´s latest Single ,,Venom” jet?

Check it out, it´s dope!


What´s the role of radio in the digital world? If you´re interested in new technology and novelties from Broadcast, Internet, mobile media, media production and trade press. You should definetly join the Munich Media Days next year!

I´ve had a great time, so you definetly won´t regret it!



You might also like the new content of  Chris Kubacki from Nova. Take a listen!



Andy’s Fiver Friday #156- Adobe Max, Slate Digital VRS8 and who is Jezalenko?

Fri, 10/19/2018 - 07:20



It´s the time of the week again Fiver Friday! This week Chris and Kevin went to the Adobe Max Conference in LA and share their fantastic experience with you. Man I would have loved to be there… Get ready for my new weekly findings….


Slate Digital VRS8 Thunderbolt Interface is available now.



Robert Greene,,The Laws of Human Nature”.

Robert Greene is a Best-selling author and public speaker. He has written five international bestsellers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all – understanding what drives people and their motivations. His recent book-release is great for altering your perspective on psychological nuances and extending your knowledge on mankind.


One of my all time favorites… Gotta love Common and John Legend!


Chris the Director of Marketing, fresh off the amazing, bright-colored, super-inspiring experience that was Adobe MAX Creative Conference, in Los Angeles earlier this week. 

Check out the adventures of Producer Kevin and Chris:


-So tell me Chris what are your impressions of the conference?

Adobe MAX was a really amazing experience for me. Its been a while since i’ve been in a classroom and 3 days of sessions has me feeling like its time to do play around with some projects outside of the day to day workflow. For me, one of the best things I heard was “they put that button there for a reason… click on it. see what it does.” Most of us are constantly up against a deadline and have little time to explore in our DAW. Break it, put it back together, keep learning your tools.

-What knowledge did you gain by participating in that event?

One of the many takeaways for me was that everyone is stepping up their game when it comes to publishing social media content. Whether it’s video, photos or audio, use the right tools to enhance and polish your content before posting it.  Putting in that extra work makes such a huge difference! 

Here are a couple photo & social tools you might love: 

Adobe Lightroom CC for iOS – gives you powerful, professional tools to shoot photos on mobile. Way better than the native iOS camera! 

Adobe Spark – This app is so powerful it’s scary. if you don’t have a graphics person to help you keep your social, web & video content aligned with your brand, get one! But if you can’t, use Adobe Spark. 


Check out Jerimiah Busniak´s Intros!



Halloween VO Effect Tutorial: How to create an evil-witch sound

Tue, 10/16/2018 - 08:27

It’s Halloween season! Am I the only one sensing some witchy vibes? Just in time we’re back with another quick Halloween tutorial. Ready to get spooked out?

Quick summary: 

1. Drop the audio file into an empty track of your editing program. 

2. Dial in some reverb through your reverb bus.

3. Duplicate your first track and create a second layer where you shift the sample’s frequency (MFreqShift). Feel free to use any plugin giving you the same options. On top of that, i move the audio sample a bit to the right, so that both files play at slightly different times, creating more space and emphasizing the effect. 

4. Create a third layer and pitch it down 6 semitones. In this case, i move the audio sample a bit to the left, so that it starts just before my first layer. 

5. Spice your first layer up with some Lo-Fi. This is optional, but check out the differences when bypassing the effect.

6. Adjust the volumes of the individual layers until you get a pleasing result.

That’s it, we’re done! I hope you enjoy recreating this effect, as i hope to be back soon for another quick  Halloween VO effect tutorial. 


Andy’s Fiver Friday #155 – BYOME, Gary Backstage at the AMA’s and Who Is Michael Ovitz?

Fri, 10/12/2018 - 06:50

Yeah, it’s Fiver Friday! It was a fantastic October week with beautiful weather, great imaging and effective work days. Hope you´ve all had an amazing week as well and are as much excited for the weekend as I am. Now get ready to inject some fresh content into your veins. Let´s jump right into it!


Build your own modular effects with Plugin Alliance BYOME. A new plug-in which brings together some of everything Unfiltered Audio have ever done into a modular and patchable environment.


There is a new book from the Jedi master of modern Hollywood Micheal Ovitz. As you may know, few people have played a larger role than Michael Ovitz in writing the history of Hollywood. In this memoir you gain great insight on how to build an empire, transform an industry and get to know a side of Hollywood that you might not have seen before. Awesome read!


Check out this week’s new single from the incredible talented singer Sia. A great song for calming down your thoughts after a stressful day. This is our new interns Lisa’s pick…:)


Follow Benztown’s Gary backstage at this year’s AMAs!

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = ''; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

Benztown Backstage at the 2018 AMAs

Gary had an awesome time backstage at the AMAs! #2018AMAs

Posted by Benztown Branding on Thursday, October 11, 2018

  5. Imaging 

Best of the global production group at Capital FM!


Andy’s Fiver Friday #154 – Route 91, Stone Mountain Sinners And RX7

Fri, 10/05/2018 - 08:32

The weekend is finally here and another productive week is over! This week we’re featuring some great music from our very own Adam Hood. Enter this week’s fiver friday and The Stone Mountain Sinners! 


iZotope RX7 – Great tool for repairing damaged audio, especially helpful for cleaning vocals and VO. Just had an update and there’s a 3 day trial available, go check it out!


Netflix does it again with another great documentary, featuring the amazing Quincy Jones!


Some great Music from our very own Adam Hood. They’ve been working very hard for this, go check it out!


Stone Mountain Sinners! Official Trailer for Tones of Home: 


Benztown’s Scott Mayton put together this tribute for the Route 91Festival!