Every morning, Brigada U wakes Russia up! The show presented by Jam, Well and Vicky is the biggest morning in Russia with an average of over 8 million listeners daily.
For Europa Plus, the number 1 radio station in Russia for 12 years in a row, Brigada U is a strategic daypart.
To achieve these results, we developed a very strong subbrand (Brigada U) which is only possible if you create a real visual and sound universe inside the Europa Plus mother brand. The task for Benztown was to implement a sound design that should express the additional value present in the mother brand such as energy, originality and `fun.` Given Oliver’s and the Benztown team’s understanding of the brief, technical and artistic approach, this challenge was once again a success. They are the only ones on the market to integrate with our brand since the beginning of the production of our musical composition, melodics, arrangements, and audio effects.
Consequently, every jingle is coherent and of course original. I hope you enjoy listening (very loudly) over and over again to this new morning show package in order to perceive all the details of this top-level production.
Program Director Europa Plus Moscow, Russia