A self-described media junkie, compulsive traveler, sports fan, pet enthusiast and shoe-a-holic, Liz believes that the most compelling advertising tends to reflect the human truths unfolding right before us. Well, human truths and pop culture fodder like The Kardashians, of course. Her creative work has delivered measurable results for hundreds of advertisers, while garnering recognition from such industry groups as Radio Mercury Awards, New York Festivals, London International Awards, Communication Arts, ADDY Awards and Telly Awards. In addition to writing spots for Benztown, Liz owns and operates Creative Media Experiences, which helps media sales organizations develop custom content solutions for advertisers. Before launching CME, she was Creative Director at Clear Channel Media + Entertainment’s Creative Services Group and worked at advertising agencies Sawyer Riley Compton, The Kilgannon Group and Omnicom’s Cargill Wilson & Acree. You can find Liz @JeezWhySoHard on Twitter, where she comments on important stuff like advertising, TV shows, sports and her 10-pound cockapoo.